Shop and Style with Rubans Imitation Jewellery & Accessories

Rubans is a fashion startup based in Bangalore, India. It is a part of the Fonte Group Pvt Ltd, which was initially formed in 2008 to provide customized gifts to the corporate world. Later on, the group diversified into fashion accessories and healthy food options, forming Fonte Fashions Pvt Ltd and Fonte Beverages and Food Pvt Ltd.

In 2012, Fonte Fashions Pvt Ltd created a milestone by opening its first jewellery store, Rubans Fashion Accessories, in Bangalore. Since then, Rubans has expanded its operations, with four more stores in Hyderabad and Cochin. The startup also ventured into online jewellery shopping, making it a one-stop-shop for customers looking for imitation jewellery and accessories.

Rubans offers a wide range of accessories for women, including rings, earrings, necklaces, bracelets, bangles, anklets, nose pins, hairbands, maang tikka, and other accessories. The focus of the company is to provide affordable, stylish, and quality accessories with a traditional touch.

Rubans has a talented in-house creative team that designs and selects accessories based on seasons, styles, trends, and affordability. The team churns out designs every month, with multiple collections in a year, to cater to the accessory needs of every woman.

USP

The USP (Unique Selling Proposition) of Rubans Fashion Accessories is its wide range of high-quality, trendy, and affordable imitation jewelry and accessories. Rubans has a team of talented and creative designers who work to churn out new designs every month, with multiple collections in a year, keeping up with the latest trends and styles.

Rubans focuses on providing a unique shopping experience to customers by offering a vast range of accessories from head to toe, including rings, earrings, necklaces, bracelets, bangles, anklets, nose pins, hairbands, maang tikka, and other accessories. The brand offers both ethnic and western jewelry that has a traditional touch, making it suitable for all occasions.

Rubans stands out from other jewelry brands with its unique, handpicked and quality-checked products. The company prides itself on its commitment to providing the best to its customers, making sure that every piece of jewelry is of the highest quality.

Rubans has a strong online presence, making it easier for customers to access its products from anywhere in the world. With its focus on providing high-quality, affordable, and trendy jewelry, Rubans aims to become the most loved fashion brand in the world.

Goals of the startup

The primary goal of Rubans is to become the most loved fashion brand in the world by offering a wide range of high-quality fashion accessories that are both ethnic and western.

Rubans' founder, Chinu Kala, started the company to provide high-quality, high-design, and trendsetting fashion jewelry that fills the gap between premium jewelry and cheap imitation jewelry. The company's products are made in India, and it has extended its hubs to small villages in Kolkata, Mumbai, Delhi, and Rajasthan.

Rubans' primary goal is to provide the best quality products and services to its customers. It has a repeat rate of 30%, which indicates that customers are satisfied with the company's products and services. Another goal is to become the most loved fashion brand in the world by offering high-quality, unique, and affordable fashion accessories that cater to the needs of modern women. The startup is on a growth trajectory and has already achieved significant success by serving 25 lakhs of customers and expanding its business to multiple cities in India.

Revenue and Sales

The company's sales and revenue have been impressive, considering they are bootstrapped.

Rubans has a unique business model where they have 80% of their designs and 20% of their designs are curated. This model has worked well for the company, and they have a repeat rate of 30%, which indicates customer loyalty.

The brand has gained significant recognition on Myntra, and 40% of the customers search for their brand name on the platform. The company has an average of 3800 searches and 15000 orders per month, which is an impressive feat.

Rubans has an exceptional product rating of 4.5-4.8, which is a testament to the quality of their products and the customer satisfaction they offer.

In terms of equity, Chinu and her mother own 81% of the company, while the Myntra accelerator program owns 19%.

Rubans' lifetime sales are around 200 crore, and in FY 20-21, their sales were 29.7 crore rupees. The company's sales increased significantly in the financial year 21-22, with sales of 51 crore rupees. The projected sales for this year are 65 crore rupees, and the projected EBITDA is 15%.

Rubans' revenue model is unique, with 75% of their business coming from Myntra and 25% from their website and marketplaces. The company's average selling price (ASP) is 800 rupees, with a gross margin of 70%.

Rubans is a startup that has achieved significant success in the sustainable fashion segment. Their sales and revenue have been impressive, and their projected sales and EBITDA indicate that they are on track to continue their growth trajectory.

Journey in Shark Tanks

The owners asked for 1.5 crores in exchange for a 0.5% stake in the company. After considering the offers and counter offers, the deal was finally closed with a dream team consisting of Amit, Namita, and Vineeta.

Namita and Vineeta had offered 1 crore for a 1% equity stake and an additional 50 lakhs in debt at a 12% interest rate. Anupam had offered 1.5 crores for a 1.5% equity stake. However, the owner requested a revision to the offer for Namita, Vineeta, and Aman to eliminate the debt.

After the revision, the final deal was struck with Amit, Namita, and Vineeta, who agreed to invest 1 crore for a 1% equity stake in Rubans. They also agreed to provide a loan of 50 lakhs at a 12% interest rate.

In conclusion, Rubans was able to secure the funding it needed to move forward with its plans. The company's owners were able to negotiate a favorable deal with the dream team of Amit, Namita, and Vineeta, which included a combination of equity and debt financing.