Transform Your DIY Dreams into Reality with Hobby India

Hobby India is an Indian startup founded by Vaibhav Dilipbhai Sutariya, Shruti Vaibhav Sutariya, and Khyati Dilipbhai Sutariya. The company is focused on providing art enthusiasts and artists with a wide range of art, craft, and DIY products, along with customization options.

The founders of Hobby India recognized that many people tend to forget their passion for painting and art as they grow up, but the COVID-19 pandemic and the ensuing lockdowns gave them an opportunity to rediscover their hobbies. Hobby India aims to cater to this market by providing a one-stop solution for all DIY and craft work needs.

AIM OF THE STARTUP

The aim of Hobby India is to become India's number one art and craft customized store and reach every artist in the country. The company is focused on providing a wide range of art, craft, and DIY products along with customization options. They want to cater to the needs of every artist and art enthusiast in India.

The founders of Hobby India realized that many people tend to forget their passion for art and painting as they grow up, and the company wants to change that by providing a one-stop solution for all DIY and craft work needs. By offering more than 5000 products and over 15000 variants of these products, Hobby India aims to provide a vast range of art supplies to choose from.

In addition to providing a wide range of products, Hobby India also aims to offer a personalized experience for every customer. They understand that every artist has different preferences and imaginations, and thus they offer customization options for their products to cater to their customers' unique needs.

Hobby India's team comprises 28 women employees who are committed to providing the best service to the customers. They aim to deliver high-quality products and ensure that every customer has a satisfactory experience while shopping with them.

BUSINESS MODEL

The business model of Hobby India is focused on providing a one-stop solution for all DIY and craft work needs to every artist and art enthusiast in India. The company offers a wide range of art, craft, and DIY products, along with customization options to cater to the unique needs of each customer.

Hobby India primarily operates through its website, providing an easy-to-use platform for customers to browse and purchase the products they need. The company's processing capacity is 80 orders per day, ensuring timely delivery to customers.

Hobby India's revenue model is based on the sales of its products. The company sources its products from various suppliers and manufacturers and sells them at a profit margin. They offer various discounts and deals to attract customers and provide a better value proposition.

The company's focus on customization sets it apart from its competitors, as it allows customers to request personalized products according to their preferences. This customization feature also helps Hobby India to build long-term relationships with its customers and provide a better customer experience.

Hobby India's team comprises 28 women employees who are committed to providing excellent service to the customers. The company's emphasis on providing high-quality products, timely delivery, and personalized experience helps it to build a loyal customer base and achieve its vision of becoming India's number one art and craft customized store.

TARGET MARKET

The target market of Hobby India is art and craft enthusiasts and DIY hobbyists in India. The company aims to reach every artist and art enthusiast in the country by providing them with a one-stop solution for all their DIY and craft work needs.

Hobby India's target audience includes people of all age groups, including children, adults, and seniors, who have a passion for art and craft. The company's vast range of products caters to the diverse interests and skill levels of its customers, ranging from beginners to experienced artists.

Moreover, with the ongoing pandemic, there has been a surge in demand for home-based activities such as art and craft, making Hobby India's products and services more relevant than ever. The company's emphasis on customization also appeals to customers who want unique and personalized products to reflect their individual tastes and preferences.

Furthermore, Hobby India's target market includes customers from all parts of India, as the company provides nationwide delivery of its products. With a focus on providing high-quality products, timely delivery, and personalized service, Hobby India aims to build long-term relationships with its customers and become the go-to destination for all their art and craft needs.

SALES AND REVENUE

The company's revenue for FY 21 to 22 was ?1.5 crores, with their last month's sales being ?21.5 lakhs. The average order value is ?1280, with product cost at ?410 and shipping cost at ?160. Processing cost, website, and payment gateway fees make up ?200, while customer acquisition costs are ?90. The remaining margin per order is ?420.

The company reports that 15% of their sales come from home decor items, and the remaining sales come from DIY products. Furthermore, around 90% of the company's customers are women, and 35% of orders come from South India, with 15% from Mumbai, 15% from Delhi, and the rest from other parts of India.

Hobby India's net profit is 6.5 lakhs, and they have projected sales of 2.75 crores for FY 22 to 23, with current sales for the fiscal year amounting to 1.17 crores. The company's EBITDA is 30%.

FUNDING IN SHARK TANKS INDIA
The owners of Hobby India appeared on Shark Tank India and made an ask of ?50 lacs for 3% equity of the company at a valuation of ?16.67 crores.

In response to the ask, Veenita and Amit offered ?50 lakhs for 20% equity, which the owners countered with a 50 lacs for 4% equity. Vinita and Amit then made a final offer of 50 lacs for 15% equity.

The owners of Hobby India ultimately rejected the deal, and no final agreement was reached between the two parties.