A Journey of Healthy Master Through Shark Tank

Healthy Master is a startup that was founded in 2019 by Dipti Singhal, Shivali Garg, and Tarun Agarwal. Tarun serves as the CEO, while Shivali is the chairperson and Deepti is the MD and co-founder. Dipti and Shivali have known each other since 2008, as they are neighbors from Bangalore.

Mission of the startup

The company's mission is to help Indian mothers in the kitchen, by providing healthy and natural snack options for every member of the family. Healthy Master is the biggest healthy munching brand, offering 250+ categories of products made from natural ingredients such as nuts, seeds, berries, soy flour, oats, and millets. Their snack items contain only 2% to 3% oil, making them almost oil-free. For instance, their Bhakarwadi snack item is made up of atta with 0% oil and is roasted to perfection. To achieve this mission, they have developed their own app and website, allowing customers to easily browse and purchase their products.

USP of the company.

The startup has a unique selling proposition in the crowded snacking industry. The company's focus is on providing healthy snack options for households, recognizing that every member of a family has different tastes and dietary preferences.

Healthy Master's snacks are made from natural ingredients like nuts, seeds, berries, soy flour, oats, and millets, and contain only 2% to 3% oil, making them essentially oil-free. One standout product is their Bhakarwadi, made from atta with 0% oil and roasted. The company also offers three types of bars - chocobar, protein bar, and energy bar - that are sugar-free and contain no sugar substitutes.

In addition to their emphasis on natural ingredients and healthy snacking, Healthy Master has developed its own app and website to make it easier for customers to browse and purchase their products. With over 250 categories of products, Healthy Master is positioning itself as the go-to brand for healthy munching in India.

Healthy Master's unique approach to healthy snacking and their commitment to natural ingredients and product innovation sets them apart from competitors in the crowded snack industry.

Sales and Revenue

In the financial year 2019-20, the company generated 31 lakhs rupees in sales. This number increased to 1.21 cr. rupees in 20-21, and further to 1.41 cr. rupees in 21-22. In the first four months of the current financial year, the company has generated 60 lakhs rupees in sales, with projected sales for the year expected to reach 8.25 cr. rupees.

Healthy Master's sales are diversified, with 45% of sales coming from B2C, 42% from D2C, and 13% from other marketplaces. The company's customer acquisition cost (CAC) is around 515 rupees. While the average order value is reported to be 1250 rupees, this has been disputed by Aman.

Healthy Master's gross margin for B2B sales is 30%, while the gross margin for D2C sales is 60%. The blended gross margin is 45%. Despite its growth in sales, the company has a monthly burn rate of 2 lakhs rupees.

With its diversified sales channels and projected growth, Healthy Master seems poised for continued success in the health food market. However, the company will need to carefully manage its margins and expenses in order to sustain its growth trajectory.

Journey in Shark Tanks India

The startup that focuses on providing healthy and nutritious meals, recently appeared on Shark Tank seeking funding for their business. The owner initially asked for 50 lakhs for 2% equity in the company.

Vineeta, one of the sharks on the show, made an offer of 50 lakhs rupees for 7.1% equity in the company. The pitcher, in turn, countered with an offer of 50 lakhs rupees for 6% equity. Vineeta then countered again, offering 50 lakhs rupees for 6.5% equity.

In the end, the final deal was made with Vineeta for 50 lakhs rupees in exchange for 6.5% equity in the company. While this means that the owner had to give up a larger percentage of their company, the investment will allow Healthy Master to continue to grow and expand its operations. The deal will also bring Vineeta on board as a partner, providing the company with valuable expertise and resources.

Overall, the journey of Healthy Master on Shark Tank was a success, as they were able to secure the funding they needed to help their business thrive. With the support of Vineeta and the Shark Tank team, Healthy Master is well-positioned to make a significant impact in the healthy food industry.