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MOPP Foods is a startup founded by Gaurav Gupta and Geetika Anand Gupta. The idea for the startup originated when Geetika wanted to give her son the taste of authentic pakora and parathas, but it was not so easy for her to prepare it. They saw an opportunity and started MOPP Foods in 2019 with a mission to provide crispy pakoras and parathas that don't lose their crispness and are less oily.
MOPP Foods has three verticals: MOPP (Mad Over Parathas and Pakoras), Mealy for daily meals, and Mad Over Curry for Authentic North Indian Curries. Their top-selling paratha is Aloo Pyaz Paratha, and their vegetarian paratha is Italian Twist Paratha. They also have butter chicken paratha, butter chicken pakora, etc. Their normal aloo paratha costs around Rs.149, and the packaging charge is Rs.20. They have delivered over 3.5 lakh orders to date. The aim of the startup is to provide authentic and delicious Indian food to customers.
MOPP Foods' USP is their focus on providing crispy pakoras and parathas that don't lose their crispness and are less oily. They use high-quality ingredients and have strict quality control measures in place to ensure that the food they deliver is fresh and of the highest quality. Their packaging is also designed to keep the food fresh and crisp during delivery.
MOPP Foods is a food delivery startup that specializes in authentic Indian cuisine, with a focus on crispy pakoras, parathas, and curries. The company operates three verticals: MOPP (Mad Over Parathas and Pakoras), Mealy for daily meals, and Mad Over Curry for Authentic North Indian Curries. Their products are made using high-quality ingredients and are less oily than traditional Indian cuisine, which has helped them build a loyal customer base.
The company's business model is based on a cloud kitchen model, which allows them to keep overhead costs low and maintain consistency in the quality of their food. They have partnered with Rebel Foods, a leading cloud kitchen company in India, to expand their operations and reach more customers. MOPP Foods has a strong online presence, with a website and social media channels, and they have also partnered with food delivery platforms like Zomato and Swiggy to reach a wider audience.
MOPP Foods' target market is primarily urban Indian consumers who enjoy authentic Indian cuisine but are looking for healthier and less oily options. Their target demographic includes young professionals, families, and students who lead busy lives and are looking for convenient and tasty meal options. With the rise of online food delivery platforms in India, MOPP Foods has been able to reach a wider audience beyond their immediate vicinity.
Their focus on delivering consistent quality food has helped them build a loyal customer base, and they have also started catering to special occasions and events. MOPP Foods' products are priced affordably, with their best-selling Aloo Pyaz Paratha priced at Rs. 149, making it accessible to a wide range of consumers.
MOPP Foods has experienced rapid growth in sales since its launch in 2019. The company has delivered over 3.5 lakh orders to date, with a monthly run rate of 60 lakhs rupees. Their products have been well received by customers, with their top-selling paratha being the Aloo Pyaz Paratha, followed closely by their Italian Twist Paratha. They have also introduced unique products like the butter chicken paratha and butter chicken pakora, which have become popular among their customers.
Their monthly sales are primarily driven by online orders through food delivery platforms like Zomato and Swiggy, which account for 25% of their unit economics. The remaining 75% of their sales come from their website and direct orders. Their unit economics show that food and packaging make up 35% of their costs, followed by HR costs at 12%, rental and maintenance at 3%, fuel and electricity at 7%, and miscellaneous expenses at 35%.
MOPP Foods has raised a total of 2.60 crores rupees in funding through three rounds of investment, with the latest round in July 2022, raising 55 lakhs rupees at a pre-money valuation of 22 crores rupees. This funding has helped them expand their operations and reach more customers, leading to an average month-on-month growth rate of 20%.
Their EBITDA is currently at 15%, which is a good sign for the company's financial health. They have projected to reach a revenue target of 100 crores rupees through 40 kitchens, which is a testament to their ambitious growth plans.
When the founders of MOPP Foods, Gaurav Gupta and Geetika Anand Gupta, appeared on Shark Tanks India, they were seeking a funding of INR 75 lakhs in exchange for 2.25% equity. The pitch impressed the Sharks, who saw potential in the unique concept of crispy pakoras and parathas that retained their crispness and were less oily.
The Sharks were impressed with the unique selling proposition (USP) of MOPP Foods and the fact that the founders had 20 years of experience in the food industry. The Sharks recognized the potential of the startup and were interested in investing. They asked for more information about the target market, business model, and sales revenue.
After a few rounds of negotiations, the deal was finally closed with Amit for INR 75 lakhs in exchange for 5% equity in the company. This was a major milestone for MOPP Foods, as it not only helped the company raise the necessary funds to scale up its operations but also gave them the opportunity to work with an experienced investor who could help them navigate the challenges of running a successful business.
MOPP Foods has been growing steadily since its launch in 2019, and the company has some exciting plans for the future. The startup plans to expand its operations to new cities and increase its reach through online platforms like Swiggy and Zomato. The company also plans to launch new products and explore new markets.
MOPP Foods has already collaborated with Rebel Foods, a major player in the food delivery space, and plans to partner with other food delivery companies to reach a wider audience. The startup also plans to increase its kitchen count from the current 15 to 40 kitchens, which will help them reach their projected revenue target of INR 100 crore.
In addition to expanding its operations, MOPP Foods is also focused on improving its unit economics and profitability. The startup plans to optimize its food and packaging costs, as well as reduce its HR and rental costs. This will help them improve their EBITDA margin and increase profitability.
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