Cheers to Convenience: In a Can's Ready-to-Drink Canned Cocktails

In a Can is a startup founded by Sameer Mirajkar and Virat Sawant, who are both from Pune and have extensive backgrounds in the hospitality and hotel management industries. Their company offers a unique product line of ready-to-drink cocktails that come packaged in cans, making it easy for people to enjoy their favorite drinks anytime, anywhere, without the need for glassware or a bartender.

The company's product line features five distinct flavors, including LIIT, Gin and Tonic, Whiskey Collins, Vodka Mule, and Rum Latte. These flavors are designed to appeal to a wide range of tastes and preferences, and they are all carefully crafted to ensure that customers get a delicious and high-quality cocktail every time they open a can.

AIM

The aim of In a Can, the startup founded by Sameer Mirajkar and Virat Sawant, is to revolutionize the way people consume cocktails. By creating a product line of ready-to-drink cocktails that come in cans, the company aims to make it easy and convenient for people to enjoy their favorite drinks anytime, anywhere, without the need for glassware or a bartender.

The founders recognized the need for a product that could deliver high-quality cocktails to consumers in a more convenient way. They wanted to create a product that was not only delicious but also easy to use and accessible to everyone.

In addition to providing convenience, In a Can's products are also designed to appeal to a wide range of tastes and preferences. The company's five distinct flavors are carefully crafted to ensure that each one is delicious and of high quality. By offering a range of flavors, the company aims to attract a diverse customer base and become a go-to choice for anyone who loves cocktails.

BUSINESS MODEL

The business model of In a Can is based on offering a unique product line of ready-to-drink cocktails that come packaged in cans. The company's products are designed to be convenient, easy to use, and accessible to everyone who enjoys cocktails.

In a Can's business model is built around producing high-quality cocktails that are packaged in a way that allows customers to enjoy them on the go, without the need for glassware or a bartender. The company uses premium ingredients to create its five distinct flavors, ensuring that each can is filled with a delicious and refreshing cocktail.

To distribute its products, In a Can has established partnerships with retailers and distributors in select regions, currently operating in UP and Goa. The company is working on expanding its reach to other regions as well.

In terms of revenue, In a Can generates income through the sale of its products, which are priced competitively with other ready-to-drink cocktails on the market. The company's long shelf life of nine months allows for customers to purchase in bulk, creating a reliable revenue stream for the company.

In a Can's business model also includes a focus on marketing and branding. The company has a strong social media presence, with a focus on creating engaging content and building a community of cocktail lovers. By leveraging social media and other marketing channels, the company aims to build brand recognition and establish itself as a leader in the ready-to-drink cocktail market.

SALES AND REVENUE

In the last month, the company's sales were around 60 lakhs rupees, which is a significant increase from the previous month's sales of 23 lakhs. This suggests that the company's products are gaining popularity among customers.

Furthermore, the company has stated that its sales are increasing by 40% each month, indicating strong momentum and potential for further growth. The company's selling price is Rs. 140, of which Rs. 55 is the making cost, retailers margin is Rs. 40, and taxes for the can is Rs. 35. This means that the company has a gross profit of Rs. 10 per can sold.

In terms of funding, the company has raised a total of 10 crore rupees, with 11% of the total funds coming from family and friends, which is around 1.2 crore rupees. Both Sameer and Virat have equal equity of 44.5% each. With this level of funding and strong sales growth, the company appears to be in a solid financial position to continue its expansion into new markets and product lines.

JOURNEY IN SHARK TANKS INDIA

The founders of In a Can, Sameer Mirajkar and Virat Sawant, pitched their company in Shark Tank India, seeking an investment of 50 lakhs in exchange for 2% equity in the company. The sharks were interested in the company and offered a counter deal of 1 crore rupees in return for 10% equity in the company. Eventually, an all-shark deal was struck for the same amount, 1 crore rupees, in return for 10% equity in the company.