The Simply Salad: A Healthy Eating Revolution with an Indian Twist

Simply Salad was founded by Soham Payal Pathak and Payal Pathak, with Soham being just 19 years old and currently studying for graduation, and Payal having completed her M.com. The aim of Simply Salad is to provide tasty and creative salads that are packed with protein, vitamins, fiber, and are low in fat and carbs. The founders' vision is to deliver salads to every home in India, promoting healthy eating habits and convenience for customers.

USP:

One of the unique selling propositions of Simply Salad is its Indian touch in taste. While salads are often associated with Western cuisine, Simply Salad has curated a menu that incorporates Indian flavors, catering to the local palate. This unique twist sets them apart from other salad providers in the market and gives them a competitive edge. Additionally, the affordability and subscription-based model offered by Simply Salad make it a convenient and cost-effective choice for health-conscious consumers.

Business Model of the Startup:

The business model of The Simply Salad is based on the concept of cloud kitchens, where they prepare and deliver salads directly to the customers' homes. They focus on creating tasty and creative salads that are packed with protein, vitamins, fiber, low fat, and low carbs, while also incorporating an Indian touch in taste to cater to the local palate. They offer their salads through weekly and monthly subscription plans, providing convenience and flexibility to their customers. Additionally, they have partnered with popular food delivery platforms such as Swiggy and Zomato to expand their reach and accessibility.

The Simply Salad sources fresh and quality ingredients from local suppliers to maintain the freshness and nutritional value of their salads. They have a well-defined process for salad preparation and packaging to ensure that the salads are delivered in the best possible condition to the customers' doorstep. Their pricing strategy is affordable, making their salads accessible to a wide range of customers. The subscription model allows for regular and recurring revenue, providing stability to their cash flow.

Target Market:

The Simply Salad's target market primarily includes health-conscious individuals, fitness enthusiasts, working professionals, and urban families who are looking for convenient and healthy food options. Their salads cater to people who value nutrition, quality, and taste in their meals. They target customers who prefer salads as a part of their regular diet and are willing to pay for a subscription-based service for the convenience and health benefits it offers.

The Simply Salad also targets customers who prefer ordering food online for its convenience and time-saving benefits. They tap into the growing trend of online food delivery and aim to capture a significant share of the market by providing unique and tasty salads that stand out from the competition. They also cater to customers who are looking for affordable and value-for-money food options, as their pricing strategy makes their salads accessible to a wider customer base.

Gross Sales:

Since its inception in August 2020, The Simply Salad has achieved impressive sales figures. With their innovative business model and unique offerings, they have gained traction in the market and have fulfilled 35,000 orders to date. On a daily basis, they deliver an average of 80 to 90 orders, showcasing a steady demand for their salads.

The Simply Salad's pricing strategy, with affordable weekly and monthly subscription plans, has resonated well with their target market. At ?180 per day for a weekly subscription and ?150 per day for a monthly subscription, they have been able to attract customers who are willing to invest in healthy eating habits. They have successfully retained 50 out of 80 weekly and monthly subscribers, indicating a strong customer retention rate.

With their gross margin of 64% and a net margin of 47%, The Simply Salad has demonstrated a sustainable and profitable business model. Their focus on maintaining quality and freshness of ingredients, efficient operations, and leveraging online delivery platforms has contributed to their sales growth and profitability.

Journey on Shark Tanks India:

Appearing on the popular reality show Shark Tanks India was a significant milestone for The Simply Salad founders, Soham Payal Pathak and Payal Pathak. The opportunity to pitch their business to a panel of experienced and successful investors presented them with a unique platform to showcase their startup and secure funding for its growth.

During their appearance on Shark Tanks India, the founders made an ask of ?30 lakhs for 10% equity of the company at a valuation of 3 crores. They presented their business model, highlighting their unique value proposition, sales figures, and growth potential. The sharks, including renowned investors Vineeta and Aman, were impressed with the founders' vision and the demand for healthy food options in the market.

Vineeta and Aman gave an offer of ?30 lakhs for 10% equity at the valuation of 3 crores, which The Simply Salad founders accepted. The deal was closed, and The Simply Salad secured the funding they needed to further fuel their growth and expansion plans. The founders expressed their gratitude and excitement for the opportunity to work with experienced investors who can provide mentorship, guidance, and resources to help them scale their business to new heights.