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Gavin Paris is a startup founded by Kishor Jairamka and Ashutosh Roy, that specializes in designing and selling oversized streetwear fashion. The company was launched in February 2022, and within a short time, it has managed to deliver over 25,000 products through its website.
Gavin Paris aims to cater to the youth by creating quirky and stylish clothing that reflects the latest fashion trends. The brand prides itself on being an oversized brand, not a plus-size brand. They offer four categories of products, including oversized drop shoulder t-shirts, printed shirts, co-ord sets, and polo t-shirts.
The aim of Gavin Paris is to provide youth with trendy and stylish oversized streetwear fashion. The brand aims to create a niche in the fashion industry by offering clothing that is not only fashionable but also comfortable to wear. Gavin Paris believes in breaking the stereotype of body shaming and promoting self-love and body positivity.
The company strives to make its products accessible to everyone, regardless of their body shape or size. By catering to the youth, Gavin Paris aims to become a leading player in the fashion industry by converting the streetwear niche into a mainstream industry king.
Moreover, Gavin Paris is committed to delivering high-quality products to its customers at affordable prices. They constantly keep up with the latest fashion trends and incorporate them into their designs to create clothing that is trendy and stylish.
The business model of Gavin Paris is primarily a direct-to-consumer (DTC) model, where the company sells its products directly to customers through its website. By eliminating the middleman, Gavin Paris can maintain control over the entire production process and provide its customers with high-quality products at affordable prices.
The company focuses on producing oversized streetwear fashion that reflects the latest trends in the industry. Gavin Paris offers four categories of products, including oversized drop shoulder t-shirts, printed shirts, co-ord sets, and polo t-shirts.
To market its products, Gavin Paris relies heavily on social media platforms such as Facebook and Instagram. The company has around 115k followers on Instagram, where it showcases its latest designs and offers promotional deals to its followers. They also engage in influencer marketing, collaborating with social media influencers to promote their brand and products.
Gavin Paris also offers free shipping to its customers and has a flexible return policy to ensure customer satisfaction. The company's founders have experience in the fashion industry, which helps them stay updated on the latest trends and designs, ensuring that their products stay in demand.
The target market of Gavin Paris is primarily the youth, specifically those who are fashion-conscious and enjoy streetwear fashion. The company aims to provide clothing that is stylish and trendy, but also comfortable and inclusive of different body shapes and sizes.
Gavin Paris targets a diverse audience, including both males and females, who are between the ages of 16 and 35. The brand caters to those who are looking for oversized clothing that reflects the latest fashion trends, but who may not find such options in traditional fashion retail stores.
Furthermore, Gavin Paris aims to break the stereotype of body shaming and promote body positivity by offering clothing that is inclusive of all body shapes and sizes. The company aims to promote self-love and confidence among its customers and encourage them to embrace their unique individuality.
The price of one t-shirt is ?599, and the brand has generated lifetime sales of ?1.4 crores, which indicates that the company has been able to achieve a steady stream of sales in a relatively short period.
The gross margin of the company is 60%, which means that for every ?100 earned in revenue, the company spends ?40 on costs such as manufacturing, shipping, and marketing. The net profit margin of the company is 18%, which is a healthy profit margin for a startup.
The sales of Gavin Paris have been steadily increasing since its launch. In June 2022, the company generated sales of ?19 lakhs, in July 2022 the sales were ?22 lakhs, and in August 2022, the sales were ?25 lakhs. These sales figures indicate that the brand has been able to establish a loyal customer base and generate consistent revenue.
The average order value for Gavin Paris is ?950, which is a good indication that customers are purchasing multiple items per order. The company spends ?100 on customer acquisition cost (CAC) and has a monthly marketing expenditure of ?5 to ?6 lakhs.
Moreover, the brand has a strong focus on men's fashion, with 90% of its sales coming from men. The company dispatches orders within 24 hours, and in metro cities, the dispatch time can be up to 48 hours.
Gavin Paris appeared on Shark Tanks India and made an ask of ?50 lakhs for 5% equity of the company at a valuation of ?10 crores. The pitch was likely aimed at securing investment for the company to help fund its growth plans.
However, during the episode, Veenita made a conditional offer of ?30 lakhs for 10% equity, along with ?20 lakhs in debt at 12% interest, and a condition that Ashutosh would receive 40% equity in the business. No final deal was made between Gavin Paris and the sharks on the show.
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