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ExperientialEtc is a technology-led advertising agency that was founded by Prashant Pandey and Karan Bharadwaj. The company was initially started as Cryomedia in 2017 with a strong motive and undying passion to provide exceptional advertising services to their clients.
With their hard work and dedication, they have successfully executed advertising campaigns for over 150 brands. ExperientialEtc boasts an impressive range of technologies that they use to create engaging and interactive advertising experiences. Some of their notable technologies include Liv Glass, which is used for creating beautiful displays, and Holubik, a cutting-edge technology that they have developed in-house.
The vision of ExperientialEtc is to be a leading technology-led advertising agency that creates exceptional advertising experiences for their clients. They aim to be recognized for their innovative and creative approach to advertising, using cutting-edge technology to deliver unique and engaging campaigns.
The aim of ExperientialEtc is to provide their clients with top-notch creative ad tech solutions that effectively communicate their brand messages and connect with their target audience. They strive to exceed their clients' expectations and deliver exceptional results through their hard work, dedication, and expertise in the field of advertising.
The business model of ExperientialEtc is based on providing technology-led advertising services to their clients. They specialize in creating engaging and interactive advertising experiences using cutting-edge technology such as Liv Glass and Holubik. Their services include event and exhibition management, interactive games, and creative ad tech solutions.
ExperientialEtc generates revenue by charging their clients for their advertising services. Their pricing model is based on the scope of the project and the services required. They also offer customized solutions to their clients to meet their specific advertising needs.
The target market for ExperientialEtc includes businesses across various industries that are looking for innovative and creative advertising solutions. Their ideal clients are those who want to create a lasting impact on their target audience by delivering engaging and interactive advertising experiences. They work with clients of all sizes, from small startups to large corporations, and have successfully executed advertising campaigns for over 150 brands.
Their services are particularly attractive to businesses in industries such as technology, entertainment, and sports, where creating unique and engaging advertising experiences can make a significant impact on their target audience.
In their first year of operations, they generated revenue of 18 lakhs and achieved an EBITDA of 9.5%. In the second year, their revenue increased significantly to 86 lakhs, but their EBITDA decreased slightly to 8.5%. In the third year, their revenue increased further to 90 lakhs, but their EBITDA decreased to 7.5%.
Despite the decrease in their EBITDA, ExperientialEtc has managed to grow their revenue steadily over the years. In the last 6 to 8 months, they have generated a revenue of 1 crore, which is a significant increase from their previous years.
It is worth noting that 50% of their revenue in the last 6 months came from Xiaomi, which indicates that ExperientialEtc has managed to secure a significant client in a short period. This suggests that the company has been successful in executing successful advertising campaigns for Xiaomi, leading to a significant increase in their revenue.
ExperientialEtc pitched their business idea on Shark Tanks India, asking for 2 crore in exchange for 4% equity in their company. However, the offer received a counter-offer from Peyush Bansal, who offered 2 crore for 33.33% equity in the company.
The owners of ExperientialEtc gave a counter offer of 2 crore for 8% equity, which they later changed to 2 crore for 10% equity. However, Peyush Bansal did not accept the counter offer, and as a result, no final deal was made.
While the pitch did not result in a deal, ExperientialEtc's willingness to negotiate and adjust their offer shows that they are open to working with potential investors and partners to grow their business. The pitch also provided valuable exposure for the company and showcased their innovative approach to advertising.
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