From Sleep to Skin: What's Up Wellness' Gummy Supplements Address the Most Common Health Issues in India

What’s Up Wellness is a wellness startup founded by Vaibhav Makhija and Sayantani Mandal. The two co-founders previously worked at The Man and Grofers and noticed a gap in the market for wellness products that catered to the specific needs of Indians.

The company's mission is to provide solutions for hair fall, skin problems, insomnia, and stress through their range of wellness products. According to research, around 50% of Indians are concerned about hair fall and skin problems, one in every 3 Indians suffer from insomnia, and approximately 82% of Indians experience stress.

TARGET MARKET

The target market for What's Up Wellness appears to be individuals in India who are concerned about their hair fall, skin problems, insomnia, and stress. The co-founders, Vaibhav Makhija and Sayantani Mandal, identified a gap in the market for products that address these issues and started their own business to fill that gap.

The fact that their product is a gummy that can address nutrition deficiencies caused by sleep deficiency in just 20 seconds suggests that their target market is likely to be health-conscious individuals who are looking for quick and convenient solutions to their wellness problems.

The fact that they have sold their product to over 25,000 customers and have listings on major online marketplaces such as Amazon, Nykaa, and Flipkart suggests that they are targeting a relatively large audience that is already familiar with online shopping.

Given that they are a bootstrap company, it's likely that they are targeting customers who are price-sensitive and looking for affordable wellness products. However, their recent commitment of 1.5 crores at a pre-money valuation of 10.5 crores suggests that they may be looking to expand their reach and target a wider audience.

SALES AND REVENUE

With a focus on providing gummy supplements that help with sleep deficiency, hair fall, skin problems, insomnia, and stress, they have managed to sell their product to over 25,000 customers. Their product is available on their own website as well as popular marketplaces such as Amazon, Nykaa, and Flipkart.

Despite being a bootstrap company, What’s Up Wellness has shown tremendous potential. They had a commitment of 1.5 crores at a pre-money valuation of 10.5 crores. With a vision to take care of the wellness of people across the globe, the startup has managed to keep costs low while achieving impressive sales figures.

The cost of one gummy is ?30, which is much cheaper than the leading brands. Last month's net sales were 30 lacs, indicating a strong demand for their product. What’s Up Wellness has around 50,000 Instagram followers, indicating a growing interest in their brand. The gross margin is 86%, which is a testament to their commitment to keeping costs low.

They sell their product at ?699, with a margin of 81%. The courier cost is ?80, fulfillment cost is ?12, and packaging cost is ?10. The customer acquisition cost (CAC) is ?600. Out of total sales, 70% comes from their own website and 30% comes from the marketplace. The monthly marketing cost is 18 lacs, indicating a strong commitment to growing the brand.

FUNDING IN SHARK TANKS INDIA

The owner initially asked for ?50 lakhs for 3% equity at a valuation of 16.67 crores.

During the pitch, Veenita, Aman, and Anupam offered a combined offer of ?60 lakhs for 4.76% equity, which was higher than the owner's initial ask. After some negotiations, the final deal was closed with Veenita, Aman, and Anupam at the same offer of ?60 lakhs for 4.76% equity.

This deal implies that What's Up Wellness has a post-money valuation of approximately ?12.56 crores. The funding will likely be used to support the growth of the company and its mission to provide wellness solutions to its customers.

Overall, What's Up Wellness was able to successfully secure funding from Shark Tank India, with the help of Veenita, Aman, and Anupam's offer. This is a positive step for the startup, and it will be interesting to see how they use the funding to further their business goals in the future.