ARRCOAT: The Future of Wall Painting

ARRCOAT is a startup founded by Kranti Anand, CEO and co-founder Mohammad Iqbal, and Saransh Anand. The company specializes in providing a long-lasting solution for walls that protects them from VOCs (volatile organic compounds), which can be harmful to human health. Unlike other paints that contain harmful chemicals, ARRCOAT's product is water-resistant, washable, and anti-crack. It is made of clay and provides effective cooling, making it an environmentally friendly alternative.

Mohammad Iqbal, who is also a product manufacturer, got the idea for ARRCOAT while working as an applicator in Dubai. He observed the health issues caused by chemicals in paint and decided to create a chemical-free wall solution. In 2016, he returned to India with the concept and, despite facing many challenges, succeeded in the first trial of the product.

AIM

alternative to traditional wall paints. The company is committed to providing a solution that protects people from harmful VOCs and other chemicals found in traditional paints while also providing an aesthetically pleasing and durable surface texture.

ARRCOAT's founders believe that the health and safety of individuals should be a top priority, and their product reflects this belief. By using natural materials and avoiding harmful chemicals, ARRCOAT aims to provide a sustainable and safe solution for individuals and families. In addition, the company strives to make its product accessible and affordable for everyone.

Moreover, the company's focus on providing an end-to-end solution for walls, from the brick to the final finishing, demonstrates its commitment to providing a comprehensive and hassle-free service. ARRCOAT's aim is not only to provide a product that is superior to traditional paints but also to offer a complete solution that is both convenient and efficient.

BUSINESS MODEL

ARRCOAT's business model is centered around providing a complete end-to-end solution for wall painting, from the wall's brick to the final finishing. The company offers a range of services, including surface preparation, application, and finishing. The business model is based on a combination of product sales and services, where the company not only sells the product but also provides the service of applying the product to the walls.

ARRCOAT's product is made of clay and provides a long-lasting, eco-friendly, and safe solution for wall painting. The company's primary revenue stream comes from selling this product to customers, including homeowners, commercial building owners, and contractors.

In addition to product sales, ARRCOAT generates revenue from providing services related to the application of its product. The company's team of professionals provides end-to-end services, including surface preparation, application, and finishing, ensuring that customers receive a comprehensive and hassle-free solution. ARRCOAT's service model includes on-site consultation, estimation, and site preparation services.

ARRCOAT's business model is customer-centric, with a focus on providing high-quality products and services at an affordable price. The company strives to make its product accessible to everyone, regardless of their budget or location. This approach has helped ARRCOAT establish itself as a leading provider of eco-friendly and safe wall painting solutions.

TARGET MARKET

ARRCOAT's target market includes homeowners, commercial building owners, and contractors who are seeking a long-lasting, eco-friendly, and safe solution for wall painting. The company's product and services cater to those who are health-conscious and environmentally conscious and are looking for a high-quality and affordable solution that is not harmful to them or the environment.

Homeowners are a significant portion of ARRCOAT's target market. The company's product is ideal for individuals who are looking to create a healthy and safe living environment for themselves and their families. ARRCOAT's solution is also ideal for those who are looking to add a touch of elegance to their homes while maintaining a sustainable and eco-friendly lifestyle.

Commercial building owners are another key market for ARRCOAT. The company's product is ideal for commercial buildings such as hotels, offices, and retail spaces that require a high-quality and durable solution for their walls. ARRCOAT's solution is not only long-lasting but also reduces the overall maintenance costs associated with traditional wall painting solutions.

Contractors are also an important market for ARRCOAT. The company's product and services are ideal for contractors who are looking for a reliable and eco-friendly solution that meets their customers' requirements. ARRCOAT's end-to-end solution provides contractors with a hassle-free and comprehensive solution, which can help them reduce costs and increase efficiency.

SALES AND REVENUE

ARRCOAT's last year's sales were 77 lakhs, which is equivalent to 7.7 million Indian Rupees. This year, the company aims to double its sales to 1.5 crores, which is equivalent to 15 million Indian Rupees. This is a significant increase in sales and indicates the company's growth and success in the market.

ARRCOAT's gross profit last year was 10%, which means that the company generated a profit of 10% of its total revenue. This year, the company aims to increase its profit to 20%, which is a significant improvement from the previous year.

The company's valuation is 10 crores, which is equivalent to 100 million Indian Rupees. This indicates the company's worth and potential in the market.

JOURNEY IN SHARK TANKS INDIA

The journey of ARRCOAT in Shark Tanks India began with the owners pitching their business idea and asking for 50 lakhs for 5% equity in the company. However, all the sharks except Anupam Mittal stepped out of the offer.

Anupam Mittal, interested in investing in ARRCOAT, made a counter offer of 30 lakhs for 10% equity and 20 lakhs debt with some conditions. These conditions included verifying the claims made by the owners, ensuring that no similar product existed in the market, giving equity to Mohammad Iqbal, and appointing a new co-founder for marketing and distribution purposes. Additionally, Kranti Anand, the founder and CEO, was to manage other businesses, not ARRCOAT.

The owners of ARRCOAT gave a counter offer of 50 lakhs for 15% equity, which Anupam Mittal ultimately accepted. This means that Anupam Mittal invested 50 lakhs in ARRCOAT for a 15% equity stake in the company