Get Protein-Rich Solutions for Your Family with Gladful

Gladful is a startup co-founded by Manu Sharma and Parul Sharma, based in Jaipur. Parul Sharma, with an economics degree and an MBA, had a decade-long experience with Cadbury as a marketing executive and senior brand manager of Cadbury Dairy Milk. Manu Sharma, a chartered accountant, has audited files of Cardekho . They launched Gladful in January 2022 to address the challenge of providing healthy food for children going to school.

Gladful is a power-packed family protein brand that offers protein cookies, protein breakfast mixes, dessert bites, and other products to address the protein deficiency that affects a large number of people in India, from kids to adults. Their products have 4-6 grams of protein per scoop or bite. Before launching any product, it is approved by a strong community of 350 mothers. In just nine months after its launch, Gladful has sold around 60,000 units. Their products are available on their website and marketplaces like Amazon and First Cry. Their aim is to make every child protein-sufficient with Gladful products that can be consumed daily. The average price of a 10-piece pack is 150 rupees.

Gladful's sales split is 90% online (20% from their own website, 45% from Amazon, and 25% from other marketplaces) and 10% offline. With the mission to provide a protein-rich diet to people in India, Gladful is making strides in the food industry, offering healthy alternatives to junk food and other unhealthy options.

Aim of the startup

Gladful is a startup founded by Manu Sharma and Parul Sharma with a mission to solve the problem of unhealthy food options for children going to school. They have created a power-packed family protein brand that includes protein cookies, protein breakfast mixes, dessert bites, and more. Their aim is to make every child protein sufficient and meet the protein deficiency in the country.

Before launching any product, they have it approved by a strong community of 350 mothers. Since their launch in January 2022, they have sold around 60,000 units in just nine months. Their products are available on their website, and marketplaces like Amazon, and First cry.

With the expertise of Parul Sharma, who has worked for Cadbury for 10 years as a marketing executive and became the senior brand manager of Cadbury dairy milk, and Manu Sharma, a chartered accountant who has audited several files of Cardekho , Gladful is a startup that has the potential to make a significant impact in the food industry

Revenue and Sales

Gladful is a startup that has made lifetime sales of 1 crore rupees, and it has recently reported that last month's net sales were 20 lakhs rupees. This month, the projected sales are expected to reach 24 lakhs. However, despite the high sales numbers, Gladful is not yet making a profit.

The Cost of Goods Sold (COGS) is 50%, which is affecting the gross margin of the company. Logistics and trade margin is 25%, while 25% is allocated to performance marketing. This means that the company is currently burning cash, and not generating a profit.

To keep the business running, Gladful has raised 2 crores at a pre-money valuation of 11 crore rupees in the year 2021. Despite this investment, the company is still not profitable.

In September 2022, Gladful made a sale of 20 lakhs rupees, but also burnt 8 lakhs rupees. While the company's sales numbers are strong, its inability to generate a profit may indicate that changes are needed in the company's business model or expenses. It remains to be seen whether Gladful will be able to turn a profit in the near future.

Funding on Shark Tanks India

The startup was seeking funding for growth and development and it had initially asked for 50 lakhs rupees in exchange for 2% equity in the company. However, several potential investors made offers and counteroffers, each seeking a different percentage of equity in the company.

Namita and Aman were the first to make an offer, proposing to invest 50 lakhs rupees in exchange for 10% equity. Anupam also offered 50 lakhs rupees, but for a smaller percentage of equity, just 3.84%. Amit's offer was similar, proposing 50 lakhs rupees for 3.5% equity.

Namita and Aman countered with another offer of 50 lakhs rupees, but this time for a 4% equity stake in the company. However, the pitchers involved in the negotiation preferred that Namita and Aman join Amit's deal, resulting in a final agreement with Amit, Aman, and Namita.

The final deal involved an investment of 50 lakhs rupees in exchange for 3.5% equity in the company. This successful funding will allow Gladful to move forward with its plans for growth and expansion, with the support of three dedicated investors.