P-Flow: Revolutionizing Urological & Gynecological Diagnosis

P-Flow is a startup founded by Dr. Ashish Rawandale and Dr. Preeti Rawandale, a husband-wife duo from Dhule, Maharashtra. Dr. Ashish is a urologist with extensive training and qualifications from prestigious institutions in India and abroad. He also holds the distinction of being a Guinness Record Holder twice. Dr. Preeti, on the other hand, is an ophthalmologist.

The inspiration behind P-Flow came from the realization that the conventional Uroflowmetry test, which is used to diagnose various urological and gynecological issues, was often inconvenient and time-consuming for patients. To solve this problem, the Rawandale couple came up with the idea of a portable and disposable kit that patients could use at home.

VISION

The aim of P-Flow, as a startup, is to revolutionize the way urological and gynecological issues are diagnosed and treated by providing a more convenient and accessible solution for patients. Their vision is to become the go-to brand for patients seeking quick and accurate diagnosis of urological and gynecological issues, and to make their product available globally.

Through their innovative product, the P-Flow founders aim to bridge the gap between traditional diagnostic methods and modern, technology-driven solutions. By offering a portable and disposable kit that patients can use at home, P-Flow hopes to make the diagnosis process more comfortable and convenient for patients, while maintaining a high degree of accuracy.

The founders envision a future where P-Flow is a household name in the healthcare industry, and their product is widely used by patients and healthcare professionals alike. They hope to expand their reach globally and make their product accessible to people across different countries and cultures.

BUSINESS MODEL & TARGET MARKET

The business model of P-Flow is a direct-to-consumer (DTC) model, where they sell their product directly to the end-user, which is the patient. Their product, the P-Flow kit, is available for purchase on their own website as well as on online marketplaces like Amazon.

The target market for P-Flow is individuals facing urological and gynecological issues, particularly those who find traditional diagnostic methods inconvenient and time-consuming. This includes both male and female patients of all ages, who may suffer from issues like prostate problems, male and female infertility, and urinary tract infections.

P-Flow's product is particularly useful for patients who live in remote areas where access to specialized healthcare services may be limited. The convenience and accuracy of the P-Flow kit make it an attractive option for patients who prefer to diagnose their issues at home, rather than visiting a hospital or clinic multiple times.

P-Flow also targets healthcare professionals, particularly urologists and gynecologists, who can recommend the P-Flow kit to their patients for a more convenient and accurate diagnosis.

SALES AND REVENUE

P-Flow has sold a total of 650 units of their product from January 2022 to September 2022. Each kit costs approximately 1000 rupees and can be used for three tests, resulting in a cost per test of around 333 rupees.

The cost of goods sold (COGS) for each kit is approximately 130 rupees, and the packaging cost is around 70 rupees, resulting in a gross profit of approximately 800 rupees per kit. Based on this information, P-Flow's total revenue from sales up until September 2022 would be around 520,000 rupees (650 units x 800 rupees per unit).

The information also suggests that P-Flow has not yet started selling their product on a large scale, but projects a gross margin of 500 rupees per unit when they do. If they achieve this margin and sell 5000 units per day, their projected revenue would be around 2.5 lakhs per day (5000 units x 500 rupees per unit).

FUNDING IN SHARK TANKS INDIA

P-Flow appeared on Shark Tank India and asked for a funding of ?60 lakhs in exchange for 1% equity. Amit and Namita together offered ?60 lakhs for 10% equity, but the pitchers countered with an offer of ?60 lakhs for 3% equity.

Amit and Namita then made a counteroffer of ?60 lakhs for 8% equity, but the pitchers did not accept it. Finally, after further negotiations, Amit and Namita agreed to invest ?60 lakhs in exchange for 6% equity in P-Flow.

This means that P-Flow's valuation at the time of the deal was approximately ?10 crores . The funding from Amit and Namita would be used to further develop and market P-Flow's product and expand its reach to a larger customer base. The deal with Shark Tank India could potentially provide P-Flow with valuable exposure and networking opportunities to help the company grow and achieve its goals.