Nuutjob: The Solution for Indian Men's Intimate Hygiene Needs

Nuutjob is a promising startup founded by Anushree Maloo and Ananya Maloo, both hailing from Ahmedabad. Anushree is a marketer at an entertainment-based company, while Ananya handles the operation department of a modular kitchen brand. Together, they have ventured into the male intimate hygiene product market with their innovative company Nuutjob.

Nuutjob aims to provide a solution to the common problem of itching caused by heat, sweat, and continuous grinding in intimate areas. The company offers a range of products that are free from talc, aluminum, and paraben. The products include Nuutwash, a 4-in-1 wash for intimate areas, body, and hair; Moisturizer; and Nuutfresh, a revolutionary deo for intimate areas.

AIM AND USP

The aim of Nuutjob is to provide a solution to the common problem of itching caused by heat, sweat, and continuous grinding in intimate areas for men. Through their range of products, the company aims to offer a convenient and effective way for men to maintain their intimate hygiene and stay fresh and comfortable throughout the day.

The unique selling point (USP) of Nuutjob is that it is the first company in India to offer liquid powder and deo fresh products for male intimate hygiene. This sets them apart from traditional powder-based products and provides a more innovative and convenient solution for men. Additionally, their products are free from talc, aluminum, and paraben, making them a safer and healthier option for men to use.

Another USP of Nuutjob is their customized formulation. They have taken inspiration from US brands but have adapted the formulas according to Indian skin and geography. This means that their products are specifically designed to cater to the needs of Indian men, making them more effective and suitable for use in India.

BUSINESS MODEL

The business model of Nuutjob revolves around offering a range of male intimate hygiene products that are convenient, effective, and safe to use. The company follows a direct-to-consumer (D2C) model, where they sell their products directly to their customers through their website.

Nuutjob's product range includes Nuutwash, a 4-in-1 wash for intimate areas, body, and hair; Moisturizer; and Nuutfresh, a revolutionary deo for intimate areas. These products are manufactured by a third-party manufacturer and are free from talc, aluminum, and paraben.

The pricing strategy of Nuutjob is competitive, with their products being priced affordably compared to their competitors. They also offer discounts on bulk orders, making their products accessible to a wider customer base.

To promote their products, Nuutjob has a strong digital presence and utilizes social media platforms to reach out to their target audience. The company also offers free shipping and hassle-free returns to provide a seamless customer experience.

As the company grows, Nuutjob plans to expand its product range and partner with other retailers to offer its products in physical stores. The company is also exploring the possibility of expanding its product line to cater to other markets and demographics.

TARGET MARKET

Nuutjob's target market is Indian men who are looking for a convenient and effective solution for their intimate hygiene needs. The company's products are specifically designed to address the common problem of itching caused by heat, sweat, and continuous grinding in intimate areas. As such, the target audience for Nuutjob includes men who are looking for an alternative to traditional powder-based products.

Nuutjob's products are suitable for men of all ages and are especially relevant for those who live in hot and humid climates. The company's customized formulation ensures that the products are specifically designed to cater to Indian skin and geography, making them more effective and suitable for use in India.

The target market for Nuutjob also includes men who prioritize hygiene and are conscious of the products they use on their body. As the company's products are free from talc, aluminum, and paraben, they are a safer and healthier option for men to use.

Nuutjob's target market also includes customers who are looking for an affordable and accessible solution for their intimate hygiene needs. The company's direct-to-consumer model allows them to offer their products at a competitive price, making them accessible to a wider customer base.

SALES

Nuutjob has produced 500 units of each product, resulting in a total production of 1500 units. However, the company has only been able to sell 500 units, which means that they have an inventory of 1000 units.

On a monthly basis, Nuutjob sells 150-160 units of their products, which translates to a revenue of approximately INR 60,000-64,000 per month. This indicates that the company is still in the early stages of growth and is working to establish its brand and expand its customer base.

The gross margin for Nuutjob is 70%, which is a healthy margin and indicates that the company is able to generate a significant profit on each product sold. The cost of producing each product is INR 114/-, while they sell each product for INR 399/-. This means that the company earns a profit of INR 285/- per product sold.

FUNDING IN SHARK TANKS INDIA

During their appearance on Shark Tank India, Nuutjob received several offers from the sharks. Ashneer offered 25 lakhs for 5% equity, while Ashneer and Anupam offered 25 lakhs for 25% equity. However, both of these offers were not accepted by the Nuutjob founders.

A revised offer was made by Ashneer for 25 lakhs for 15% equity, while Peyush, Namita, and Aman offered 25 lakhs for 20% equity. Ultimately, the founders of Nuutjob accepted a deal from Peyush, Namita, and Aman for 25 lakhs for 10% equity.

This means that the company is valued at INR 2.5 crores after the investment from the sharks. The funding from the sharks will likely be used to scale the production and distribution of Nuutjob's products, expand the brand's reach, and invest in marketing and customer acquisition efforts.