Combat Air Pollution with Ubreathe's Innovative Solutions

Ubreathe, founded by Subham Singh and Sanjay Maurya, is a startup that aims to solve the problem of air pollution in megacities by providing an innovative air purifying solution. The company's products are designed to provide fresh and pure air in homes and offices by using root-based technology to increase the capability of a plant to purify the air.

With the air quality index in most megacities being much higher than the recommended levels, it is important to have access to clean air. However, even inside our homes and offices, the air is often polluted, which is where Ubreathe comes in. By using their air purifiers, customers can enjoy fresh and pure air without the need for hundreds of plants in their rooms.

AIM OF THE STARTUP

The startup aims to solve the problem of air pollution in megacities by providing an innovative air purifying solution. The company's products are designed to provide fresh and pure air in homes and offices by using root-based technology to increase the capability of a plant to purify the air.

With the air quality index in most megacities being much higher than the recommended levels, it is important to have access to clean air. However, even inside our homes and offices, the air is often polluted, which is where Ubreathe comes in. By using their air purifiers, customers can enjoy fresh and pure air without the need for hundreds of plants in their rooms.

Ubreathe has three variants of their air purifiers - the Ubreathe Mini, Ubreathe Life, and Ubreathe Wall - each designed for different needs and budgets. The company has already served over 1000 customers since its launch in 2020 and its products are available on their own website as well as marketplaces like Amazon and Flipkart.

What makes Ubreathe unique is its root-based technology, which can remove various germs and increase the purifying capabilities of plants. This technology has been backed by IIT Ropar, the department of Biotechnology, giving the company a strong foundation to build on.

The vision of Ubreathe is to become a global and popular brand, providing clean and pure air to people across the world. With the growing concern over air pollution and its effects on health, the demand for air purifiers is only expected to increase, making Ubreathe's mission all the more relevant and timely.

Ubreathe is a promising startup that has already made a significant impact in the market. With its innovative technology and strong vision, it has the potential to become a leader in the air purifying industry, both in India and globally.

TARGET MARKET

Ubreathe's target market is individuals living in megacities where air pollution is a major problem. The company aims to address the lack of purity in the air inside homes and offices by providing an air purifying equipment that increases the capability of a plant to provide clean air.

The target customers of Ubreathe are environmentally conscious individuals who prioritize their health and wellbeing. These customers are likely to be aware of the adverse effects of air pollution on their health and are seeking a solution to this problem. They may also be interested in sustainable living and are looking for eco-friendly products.

Ubreathe's product range caters to customers with different needs and budgets. The Ubreathe mini is a more affordable option for customers who want a basic air purifying equipment, while the Ubreathe Life is a more expensive option for customers who want a more advanced and powerful solution. The Ubreathe wall is designed for customers who want a space-saving solution that can be mounted on the wall.

Ubreathe's partnerships with IIT Ropar and the Department of Biotechnology help to establish the company's credibility and reinforce its commitment to providing innovative and effective solutions for air pollution. This may appeal to customers who are looking for a trustworthy brand that has a strong scientific foundation.

Ubreathe's target market is individuals who are conscious of their health and the environment and are looking for a practical and effective solution to air pollution. The company's product range and partnerships with reputable institutions may help to establish its position as a leading brand in the air purifying equipment market.

SALES OF THE STARTUP

The company has three variants of its product: Ubreathe mini, Ubreathe Life, and Ubreathe wall. The products have been available for purchase on the company's website as well as marketplaces like Amazon and Flipkart. The technology used in their product is supported by IIT Ropar, the department of Biotechnology, which gives it added credibility.

Ubreathe has been successful in its sales, having served over 1000 customers since its inception in 2020. The company's revenue has been steadily increasing since its launch. In the year 2018-2019, the revenue was 2.5 lakhs rupees. In the following year, it increased to 12.5 lakhs rupees, and in 2020-2021 it grew to 26.5 lakhs rupees. The most recent financial year, 2021-2022, saw sales of 47 lakhs rupees. As of now, in the current financial year, the revenue is 27 lakhs rupees, and the projected revenue is around 50 lakhs rupees.

The company's gross margin is 30%, indicating that they are generating a profit from their sales. However, their EBITDA is -50%, which means that the company is currently operating at a loss. This could be due to their monthly burn rate of 3 lakhs rupees, which may be contributing to their negative EBITDA. It is worth noting that the founder has invested 45 lakhs rupees from their pocket into the company, indicating their commitment to the brand's success.

JOURNEY IN SHARK TANKS INDIA

The owner of the company pitched for a funding of 1.5 crore rupees in exchange for 7.5% equity. After the initial pitch, Namita made an offer of 50 lakhs rupees for 10% equity and 1 crore rupees debt at 10% interest. However, the owner of Ubreathe made a counteroffer of 50 lakhs rupees for 4% equity and 1 crore rupees debt at 10% interest.

After some negotiation, the final deal was struck between Ubreathe and Namita for 50 lakhs rupees in exchange for 10% equity and 1 crore rupees debt at 10% interest. This means that Namita now owns 10% of the company and also lent 1 crore rupees to Ubreathe at an interest rate of 10%. The deal also includes the option for Namita to convert her debt into equity at a later stage.

Overall, the funding deal seems to have worked out well for Ubreathe, as they were able to secure the funding they needed and also retain a significant portion of their equity. With the additional funding, Ubreathe can now invest in their business and expand their reach, while also leveraging Namita's expertise and network to achieve their growth goals.