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Woloo is an innovative startup that has revolutionized the way people find and access public restrooms in India. With its unique approach and business model, Woloo aims to improve the hygiene and safety standards of public restrooms while also driving more customers to partner restaurants.
Woloo is a platform that helps users locate the nearest washroom and provides navigation to reach it. The startup uses an aggregation model and certifies washrooms in A-grade hotels for their hygiene and safety standards. With over 1200 partner restaurants in Mumbai, Woloo aims to provide a reliable and convenient solution to the problem of finding clean and accessible public restrooms in urban areas. The main aim of Woloo is to improve the overall experience of using public restrooms and raise awareness about the importance of hygiene and safety in these facilities.
The unique selling proposition (USP) of Woloo lies in its subscription-based business model and effective use of the shared economy. Woloo offers monthly and annual subscription plans to its users, providing them with access to certified and well-maintained washrooms in partner restaurants. The reward point system offered by Woloo incentivizes users to choose partner restaurants for their restroom needs, driving more footfall to these establishments. Additionally, Woloo also assists partner restaurants with their hygiene and management technology, helping them reduce toilet maintenance costs and improve customer satisfaction. This unique approach sets Woloo apart from traditional restroom locator apps and makes it a promising and scalable startup.
Woloo's business model is based on a subscription-based approach that provides users with access to certified and well-maintained washrooms in partner restaurants. The monthly and annual subscription plans offer users a seamless experience of finding and accessing clean and safe restrooms, eliminating the hassle of searching for public restrooms in crowded urban areas. Woloo's subscription plans are competitively priced at ?99 per month and ?365 per year, making them affordable and appealing to users. The subscription plans also come with a reward point system, where users earn points for every subscription, and these points can be redeemed for discounts or offers at partner restaurants, creating an additional incentive for users to choose Woloo for their restroom needs.
In addition to the subscription-based revenue, Woloo also generates secondary revenue through redemption. Users can convert their reward points into rupees and avail discounts or offers at partner restaurants, which further encourages them to frequent these establishments. This creates a win-win situation for both users and partner restaurants, as users get access to clean and safe restrooms, and partner restaurants benefit from increased footfall and customer loyalty. Furthermore, Woloo also provides value-added services to partner restaurants, such as hygiene and management technology, which helps restaurants reduce toilet maintenance costs and enhance their overall restroom facilities. This additional service generates revenue and adds to Woloo's business model's sustainability and scalability.
Woloo's target market primarily includes urban dwellers in metropolitan cities of India who face challenges in finding clean and accessible public restrooms. With rapid urbanization and increasing mobility, the need for reliable restroom facilities is growing, and Woloo aims to cater to this demand. Additionally, Woloo's business model also targets restaurants and hotels that are willing to provide clean and well-maintained restrooms to their customers to improve their overall experience. Woloo's potential target market is vast, encompassing both individual users and partner restaurants, and presents significant growth opportunities for the startup.
Woloo's gross sales have been impressive, reflecting the viability and potential of its business model. The company's valuation is currently at 12.5 crores, and its primary revenue comes from subscription plans, with monthly and annual fees of ?99 and ?365, respectively. In the last three months, Woloo has generated revenue of 23 lakhs, with the previous month's revenue reaching 9 lakhs. These numbers showcase the traction and demand for Woloo's services in the market, and highlight its potential for further growth.
During the pitch, the founders of Woloo shared their impressive numbers, including the valuation of the company at 12.5 crores and the revenue generated in the last three months, which was 23 lakhs, with the previous month's revenue reaching 9 lakhs. They highlighted the scalability of their business model, with plans to expand to other cities in India and target more partner restaurants. The founders also emphasized the effectiveness of their reward point system in driving customer loyalty and frequent usage of partner restaurants, which would benefit both users and partner restaurants.
Pitchers approach with a ask of 50 lakhs for 4 % equity of the company. The investors on Shark Tank India were intrigued by Woloo's innovative approach and the potential of its business model. Several investors expressed interest in partnering with Woloo and made offers for funding. However, the founders of Woloo carefully considered the offers and presented counter offers that aligned with their vision for the company's growth. One of the notable counter offers was made by Namita, who offered 25 lakhs for 10% equity and 25 lakhs as debt at 12% interest. In response, Woloo's counter offer was 35 lakhs for 6% interest, showcasing their negotiation skills and business acumen.
After careful consideration and negotiations, the founders of Woloo decided not to accept any of the offers made by the investors on Shark Tank India. While they appreciated the interest and support from the investors, they believed that the terms proposed did not align with their long-term vision for the company. The decision to not accept the offers on the show was a bold move by the founders, showcasing their confidence in their business model and their commitment to building Woloo on their own terms.
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