Diabexy - The Ultimate Diabetes Management Solution

Diabexy is a startup that aims to help people manage their diabetes through personalized coaching and support. The company was founded in 2019 by Dr. Prasad and Dr. Bharath, both of whom have extensive experience in the healthcare industry.

Diabexy offers a range of services to help people with diabetes. These services include personalized coaching, nutrition counseling, and a variety of digital tools to help users manage their blood sugar levels. The company also offers an online community where users can connect with each other and share their experiences.

Sales and Revenue

The company has been growing steadily in the last few years. The sales figures for their keto products have increased dramatically over the years. In FY16-17, the sales were 65 lakhs, while in FY17-18, the sales increased to 1.5 cr. rupees, which represents a significant jump. In FY18-19, the sales grew further to 3.25 cr. rupees, and in FY19-20, the sales touched 5.25 crore rupees. In FY20-21, the sales continued to grow and reached 8.25 cr. rupees, while this FY21-22, the sales have reached a record high of 13 cr. rupees.

Their net profit from the last financial year was approximately 2.25 cr. rupees. Diabexy's cost of goods sold (COGS) consists of around 33.33%, with another 33.33% allocated for marketing, distribution, and overhead costs. The remaining 33.33% is divided between taxes and profits.

The company has a loyal customer base, with 70% of customers being repeat customers. Sales of weight loss and diabetic products are almost evenly split, with each accounting for approximately 50% of the company's sales.

Diabexy offers 16 SKUs, with their best-selling item being Atta, which costs around Rs. 500. The company uses oligofructose, which tastes sweet but does not increase the diabetic factor. The sales for the last month were 1.1 cr. rupees, which indicates a continued upward trend in sales.

Diabexy has ambitious plans for the future, with a goal of raising revenue to 500 cr. rupees over the next five years. With its growing customer base, loyal following, and innovative products, the company seems poised to achieve this goal.

USP of The Startup

The company's USP (Unique Selling Proposition) is its comprehensive approach to diabetes management, which combines expert nutritional guidance with technology and community support.

One of the key features of Diabexy is its personalized approach to nutrition coaching. When customers sign up for the service, they complete a detailed health assessment that takes into account their medical history, lifestyle habits, and dietary preferences. This information is used to create a customized meal plan and provide ongoing nutritional coaching that is tailored to their specific needs.

Diabexy also uses technology to help customers stay on track with their nutrition goals. The company has developed a mobile app that allows customers to track their meals, monitor their blood sugar levels, and receive real-time feedback from their nutrition coach. The app also provides access to a library of healthy recipes and educational resources on diabetes management.

In addition to personalized coaching and technology tools, Diabexy also offers community support. Customers can connect with a community of peers who are also managing diabetes, share their experiences and learn from others who are facing similar challenges. This sense of community can be especially valuable for people who may feel isolated or overwhelmed by their diabetes diagnosis.

Aims of the startup

Diabexy aims to empower people with diabetes to take control of their health and live their best lives. Some of the aims are:

1. Improve diabetes management: Diabexy aims to make it easier for people with diabetes to manage their condition through technology. They offer a variety of tools, including a mobile app, a glucose monitoring system, and a virtual assistant that provides personalized guidance and support.

2. Provide personalized guidance: Diabexy recognizes that every person with diabetes is unique, and they aim to provide personalized guidance and support tailored to each individual's needs. They use artificial intelligence to analyze data and provide actionable insights and recommendations to help users make informed decisions about their health.

3. Foster community: Living with diabetes can be isolating, but Diabexy aims to create a sense of community among its users. They offer social features that allow users to connect with others who are going through similar experiences, share tips and advice, and offer support.

4. Promote healthy habits: In addition to managing diabetes symptoms, Diabexy aims to promote overall health and wellness. They offer resources and tools to help users establish healthy habits, such as tracking food intake and exercise, setting goals, and receiving personalized feedback and guidance.

Achievements of the startup

Diabexy was featured on the Indian version of the TV show Shark Tank, where they pitched their business idea to a panel of investors. During the pitching stage, the startup requested 1.5 crore rupees for a 1% equity stake. However, no investor agreed to this initial offer.

Four investors, namely Aman, Amit, Peyush, and Namita, countered with an offer of 1.5 crore rupees for a 20% equity stake in Diabexy. This counter offer represents a significant increase in equity compared to the initial offer, indicating that the investors perceived Diabexy to have a higher value than initially estimated.

However, even with this counter offer, the pitchers did not accept the terms presented. It is unclear why the startup did not accept this offer, but it could be due to differences in valuation or differing expectations between the investors and the startup.

As a result, no deal was finalized, and Diabexy remains in need of funding. This outcome highlights the challenges faced by startups in securing funding, as it requires finding investors who share the same vision and values, as well as being able to agree on a mutually beneficial deal.

Since its inception, Diabexy has achieved several milestones. Here are some of its notable achievements:

1. Personalized nutrition coaching: Diabexy provides personalized nutrition coaching to people with diabetes, based on their medical history, lifestyle, and food preferences. The startup's team of nutritionists and coaches works with each client to develop a customized nutrition plan that is tailored to their specific needs.

2. Innovative technology: Diabexy uses innovative technology to track clients' progress and provide personalized coaching. The startup has developed a mobile app that allows clients to log their food intake, track their blood glucose levels, and communicate with their coaches.

3. Positive customer reviews: Diabexy has received positive reviews from its customers, who have reported significant improvements in their health and quality of life. Many customers have praised the startup's personalized coaching and the effectiveness of its nutrition plans.

4. Awards and recognition: Diabexy has been recognized for its innovative approach to diabetes management. The startup was awarded the "Best Healthcare Startup" award at the Indian Health and Wellness Summit in 2019, and it has been featured in several media outlets, including Forbes India and The Economic Times.

5. Expansion plans: Diabexy is planning to expand its services to other cities in India and to other countries. The startup has already established a presence in several Indian cities, including Delhi, Mumbai, and Bangalore, and it has plans to expand to other major cities in the country.

Plans for the Future

Diabexy is focused on providing a solution to the growing problem of diabetes through a combination of technology and lifestyle changes. The company's website provides some information about their current offerings as well as their future plans.

One of the main offerings from Diabexy is their personalized diabetes management program. This program involves a combination of personalized meal plans, exercise routines, and coaching from a team of experts. The program is designed to help people with diabetes better manage their condition and improve their overall health.

In terms of future plans, Diabexy has several initiatives in the works. One of these initiatives is the development of a mobile app that will allow users to access their personalized diabetes management program on-the-go. This app will provide users with real-time guidance and support as they work to manage their diabetes.

Another future initiative from Diabexy is the development of a digital platform for diabetes education. This platform will provide a range of resources, including articles, videos, and webinars, to help people learn more about diabetes and how to manage it. The platform will be accessible to anyone, not just those who are currently using the Diabexy management program.

Finally, Diabexy is also working on developing partnerships with healthcare providers to integrate their diabetes management program into clinical practice. This will enable healthcare providers to offer a more comprehensive approach to diabetes management, combining traditional medical treatment with personalized lifestyle coaching and support.