Skippi Ice Pops: The success story of a unique ice pop business in India

Skippi Ice Pops is a startup that produces and sells natural, organic, and delicious ice pops in various flavors. The company was founded in 2015 by two brothers, Luke and Alex, who were inspired by their grandmother's homemade ice pops.

The company's mission is to provide a healthy and fun alternative to traditional ice cream while using only the finest and freshest ingredients. Their ice pops are made from organic fruits, vegetables, and herbs and are free from artificial colors, flavors, and preservatives.

Skippi Ice Pops has gained a lot of attention and support from customers who appreciate the company's commitment to using natural ingredients. The company has been featured in various publications, including Forbes, and has received positive reviews from food bloggers and critics.

Skippi Ice Pops started as a small business, selling their products at farmers' markets and events. Today, they have expanded their operations and sell their ice pops in stores and online. The company also offers catering services for events such as weddings and corporate gatherings.

Vision of the company

The company's primary aim is to create a product that is not only delicious but also good for consumers. Skippi Ice Pops are made with natural and organic ingredients and contain no artificial preservatives or additives. They are also free of high fructose corn syrup and gluten, making them an excellent choice for people with dietary restrictions or health concerns.

Another goal of Skippi Ice Pops is to make their product accessible to everyone. The company offers a variety of flavors that appeal to different tastes, including fruity, creamy, and spicy flavors. They also offer a vegan option, making their products accessible to a wider range of consumers.

In addition to providing a healthy and accessible product, Skippi Ice Pops is committed to sustainability. The company uses only recyclable materials in their packaging, and they work with local farmers to source their ingredients. They also donate a portion of their profits to environmental organizations, making it possible for consumers to enjoy their ice pops while also supporting a good cause. By doing so, they hope to encourage people to make healthier choices and contribute to a more sustainable world.

Target market

The target audience for Skippi Ice Pops is primarily made up of millennials and Generation Z consumers who are interested in healthy eating and sustainable food options. These consumers are more likely to prioritize organic, non-GMO, and locally sourced products.

In addition to health-conscious consumers, Skippi Ice Pops also targets families with young children who are looking for a healthier alternative to traditional sugar-laden ice pops. The company's natural ingredients and appealing flavors make it a popular choice for parents who want to provide their children with a guilt-free treat.

Skippi Ice Pops also targets individuals who have dietary restrictions or allergies. The company's products are free from dairy, gluten, soy, and nuts, making them suitable for individuals with various dietary needs.

Achievements of the startup

Skippi Ice Pops is a Hyderabad-based startup that has successfully transformed the traditional street-side chuski into a thriving multi-million business. Founded in 2020, just before the Covid-19 pandemic hit, Skippi has quickly gained popularity and achieved several milestones.

The most notable achievement for Skippi Ice Pops came when the company appeared on Shark Tank India and secured investment from all five sharks, amounting to a total of ?1 crore for 15% equity. The company also received additional investment of ?0.2 crore from Lenskart founder Peyush Bansal. This recognition helped Skippi gain tremendous traction, and its sales grew 40 times post the appearance, with monthly sales reaching ?2 crore and over 20,000 online orders being processed.

Skippi's success can be attributed to its unique approach to bringing ice pops to customers. In addition to offering six different flavors, the company has launched the Skippi Freezer Bike to make it convenient for customers to order and receive ice pops directly at their doorstep. The freezer bikes are equipped with advanced technology and environmental efficiency, and Skippi has ordered over 100 bikes from BikeWO, a company that customizes electric two-wheelers.

Skippi's ice pops are available in over 1,500 outlets in Hyderabad, the company's home city, and 8,000 outlets across the country, including popular online marketplaces like Amazon and Flipkart. The company sells its products in different combinations, starting with a box of 12 pops with six flavors, with each pop costing approximately ?20.

Skippi Ice Pops has achieved remarkable success in a short period, thanks to its innovative approach and dedication to customer convenience. The company's plans to raise an additional ?4 crore indicate that it has ambitious plans to expand its reach further and take its business to even greater heights.

Future of the startup

Skippi Ice Pops is planning to use technology to strengthen its distribution network globally. The startup aims to expand its reach to new markets in India and abroad while also improving its operations.

To achieve its growth goals, Skippi Ice Pops is investing in software that will help streamline its distribution and sales processes. The company plans to leverage technology to optimize its inventory management, route planning, and order tracking. This, in turn, will allow Skippi Ice Pops to improve its delivery times and reduce its costs.

In addition to its focus on technology, Skippi Ice Pops is also exploring new product lines and flavors. The company plans to introduce a range of new ice pop flavors that cater to different tastes and preferences. Skippi Ice Pops also plans to launch new products, including ice cream and sorbet, as it seeks to diversify its offerings.

To support its growth plans, Skippi Ice Pops is looking to raise funds from investors. The startup aims to use these funds to expand its manufacturing capacity and distribution network, as well as invest in marketing and branding initiatives.

Skippi Ice Pops is poised for significant growth in the coming years as it continues to innovate and expand its reach. By leveraging technology and exploring new product lines, the company is well-positioned to capture a larger share of the growing ice cream and frozen dessert market.