DigiQure: The Future of Healthcare in Rural India

DigiQure: The Future of Healthcare in Rural India

Rural India still struggles under the burden of insufficient medical care despite developments in the sector. To address this issue, DigiQure, the newest firm to make an appearance on Shark Tank India S2, was created.

DigiQure is a Bhopal-based healthcare firm that was established in 2020 by three NIT-Bhopal alumni. It creates telemedicine-based e-clinics where "carers," or skilled healthcare professionals, facilitate video consultations with specialised physicians. Together with providing lab test services, digital prescriptions, medications, and necessary referrals to affiliated institutions for subsequent treatment.

When one of the founders, Akanksh Tandon, proposed DigiQure on the show, the sharks made him many offers. Anupam Mittal, the founder of Shaadi.com, noted that the company requires a novel strategy for healthcare in order to effect change.

Aims

According to the article from Business Insider, Digiqure is a startup that appeared on Shark Tank India Season 2 with a mission to address healthcare services in rural areas. The aim of Digiqure is to provide affordable and accessible healthcare services to people living in rural India.

One of the main challenges faced by people living in rural areas is the lack of access to healthcare services. There are often not enough healthcare professionals or facilities available in these areas, making it difficult for people to get the medical attention they need. Digiqure aims to bridge this gap by leveraging technology to connect patients in rural areas with healthcare providers.

Digiqure's platform allows patients to consult with doctors and healthcare professionals online, making healthcare services more accessible to people living in remote areas. The platform also provides a range of healthcare services, including telemedicine consultations, health checkups, and lab tests.

In addition to providing healthcare services, Digiqure is also focused on improving health outcomes for people living in rural areas. The startup aims to raise awareness about health issues and promote healthy lifestyles in these communities.

Overall, Digiqure's aim is to revolutionize healthcare services in rural India by making them more accessible, affordable, and effective. By leveraging technology, the startup hopes to create a healthier and happier future for people living in these underserved areas.

Target Market

The market for DigiQure's services is significant, given the large population of rural areas in India. The World Health Organization estimates that more than two-thirds of India's population lives in rural areas, and these areas often lack access to adequate healthcare facilities. DigiQure's digital platform could bridge this gap by enabling patients to connect with doctors remotely and receive quality healthcare services.

The healthcare industry in India is rapidly growing and is projected to reach a value of $372 billion by 2022. There is also a growing demand for digital healthcare services in India, as more people turn to online platforms for medical consultations and appointments. DigiQure is well-positioned to tap into this market, as its digital platform is designed to provide easy access to healthcare services in rural areas.

Overall, DigiQure's appearance on Shark Tank India Season 2 is a testament to the startup's potential in the Indian healthcare market. With its innovative digital platform, DigiQure could transform healthcare services in rural areas and provide much-needed access to quality medical care.

Achievements of the startup

The startup was recently featured on Shark Tank India Season 2, where it received positive feedback from the investors. Here are some of the achievements of DigiQure:

  1. Providing Access to Healthcare Services: DigiQure aims to provide affordable and accessible healthcare services to people living in rural areas of India. The startup has developed a telemedicine platform that allows patients to consult with doctors online, eliminating the need for travel and reducing the cost of healthcare.

  2. Empowering Local Healthcare Providers: DigiQure has also created a platform for local healthcare providers to offer their services to patients. This helps to improve the quality of healthcare in rural areas and empowers local healthcare providers by giving them access to a wider patient base.

  3. Recognition on Shark Tank India: DigiQure was featured on Shark Tank India Season 2, where it received positive feedback from the investors. The startup was praised for its innovative approach to healthcare and its potential to make a significant impact in rural areas of India.

  4. Fundraising Success: DigiQure has also been successful in raising funds to support its mission. In 2021, the startup raised $200,000 in seed funding from investors, which will be used to expand its services and reach more patients.

Overall, DigiQure has made significant achievements in the healthtech space by developing a telemedicine platform that aims to improve access to healthcare services in rural areas of India. Its success in fundraising and recognition on Shark Tank India are further testament to its potential to make a positive impact on the healthcare industry in India.

Journey on Shark tanks

Aman Gupta, co-founder of boAt, declined to invest, stating that the business was not investable. Two investors, Vineeta Singh of Sugar Cosmetics and Namita Thapar of Emcure Pharmaceuticals, made a joint deal of ?40 lakh for 20% equity, but on the condition that DigiQure merge with another company called IOTA. Peyush Bansal, co-founder of Lenskart , made an offer of ?1 crore for 25% equity, with the condition of merging DigiQure with IOTA. Thapar revised their offer to ?40 lakh for 15% equity when Bansal made his offer. Mittal also made an offer of ?1 crore for 10% equity with multiple conditions, including a change of name for the business to Geeta. Thapar eventually invested ?40 lakh for 10% equity, valuing the company at ?4 crore. Bansal and Mittal believed that merging DigiQure with a medical firm was a mistake and would not disrupt healthcare. Bansal commented that the founders had made the worst decision of their life.

Future Plans

DigiQure plans to leverage telemedicine to provide affordable and accessible healthcare services to people living in remote and underdeveloped areas of India. The startup aims to connect patients with doctors through its online platform, eliminating the need for patients to travel long distances to visit a doctor.

With the help of technology, DigiQure plans to create a network of healthcare professionals who can provide medical advice, consultations, and prescriptions remotely. The startup also plans to offer services such as health camps, diagnostic tests, and medicines to patients at their doorstep.

DigiQure aims to address the healthcare challenges faced by people living in rural areas, including a lack of medical infrastructure, shortage of healthcare professionals, and limited access to quality healthcare services. The startup believes that by leveraging technology, it can bridge the gap between urban and rural healthcare services.

The article mentions that DigiQure has received positive feedback from the Shark Tank India judges and is expected to receive funding and mentorship to help it scale its operations.

In conclusion, DigiQure plans to use telemedicine and technology to tackle healthcare services in rural areas of India. With its innovative approach, the startup aims to make quality healthcare services accessible and affordable to everyone, regardless of their location.

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