Guilt-Free Snacking: Morriko Pure Foods' Delicious and Nutritious Alternatives

Morriko Pure Foods Private Limited, formerly known as Kamdhenu Foods, is a startup that aims to reduce fruit wastage and provide healthy snack options to customers in India. The company was founded by Tanmay Shah, who serves as the CEO, and co-founders Bipin Shah and Kalyani Shah, who are both directors of the company. The founders hail from the city of mangoes, Gujarat.

AIM

The aim of Morriko Pure Foods Private Limited is to reduce fruit wastage and provide healthy snack options to customers in India. The company utilizes solar dehydration processes to produce tasty and nutritious fruit bars, fruit rolls, and fruit dust. The founders of the company want to make Morriko Pure Foods one of the greatest healthy snack companies in India. By doing so, they aim to contribute to the reduction of food wastage and promote healthy eating habits in the country.

BUSINESS MODEL & TARGET MARKET

The company has both D2C (direct-to-consumer) as well as B2B (business-to-business) models. Some of their B2B clients include well-known brands like Yoga Bar, Paperboat, Mojo Bar, and Kellogg's. The company also sells its products through e-commerce platforms like Amazon and Flipkart and exports its products. The company sources its raw materials from farmers who are unable to sell their produce due to appearance-related issues. By using solar dehydration, the company is able to produce fruit bars, fruit rolls, and fruit dust, which are healthy and tasty snacks that appeal to health-conscious consumers.

The target market of Morriko Pure Foods is health-conscious consumers who are looking for nutritious and tasty snack options. The company's products are particularly suitable for those who are looking for alternatives to conventional packaged snacks that are high in sugar, preservatives, and other additives. Additionally, the company's focus on reducing fruit wastage and supporting farmers who would otherwise lose out on potential sales may also appeal to consumers who are concerned about environmental sustainability and social responsibility.

REVENUE AND SALES

Morriko Pure Foods Private Limited has made a total sales of 5.95 crores since it started production in the year 2018. In the financial year of 20-21, the company's sales were 1.43 crore rupees, and in the first six months of the current financial year (21-22), the sales have been about 1 crore rupees.

The company has both D2C (direct-to-consumer) as well as B2B (business-to-business) models. Some of their B2B clients include well-known brands like Yoga Bar, Paperboat, Mojo Bar, and Kellogg's. The company also sells its products through e-commerce platforms like Amazon and Flipkart and exports its products.

JOURNEY IN SHARK TANKS INDIA

The pitchers of Morriko Pure Foods Private Limited approached the sharks in Shark Tanks India with an ask of 1 crore rupees for 3% equity.

However, four of the sharks stepped out, leaving only Namita. She gave a counter offer of 25% equity for 1 crore rupees, which the pitchers countered with an offer of 8% equity for 1 crore rupees.

The deal was not completed as the pitchers were not ready to give 25% equity, and the sharks were not in a position to accept the counter offer.