Subhag: Helping Couples Achieve Their Dream of a Family

Subhag is a startup that was founded by three individuals who are all accomplished engineers. Soham Sahu is from Rajpur, Chhattisgarh and has a vast amount of experience in Production Management and Supply Chain. He is a Kharagpur IITian in mechanical engineering. Vikram Rajput, also from Rajpur, is also a Kharagpur IITian who has served in R&D for many big companies like Tata Motors and GE. Chandan Prasad, from Bihar, is also a mechanical engineer by training.

Subhag aims to solve the issue of infertility that affects many couples. One out of seven couples are affected by infertility, which can lead to social and mental distress, causing couples to isolate themselves from society. Although infertility can be solved through IVF, only a few couples can afford it due to issues such as privacy, affordability, and accessibility. In order to solve these concerns, Subhag has come up with the first IUI kit called ‘Subhag’ which stands for Intrauterine Insemination.

This innovative IUI kit is designed to be accessible, affordable and private for couples who are struggling with infertility. With the Subhag IUI kit, couples can now perform the procedure themselves, in the comfort of their own homes. This means that couples no longer have to go through the stress and expense of going to a clinic for the procedure. The Subhag IUI kit is a groundbreaking product that will help many couples to achieve their dream of starting a family.

With their vast experience in engineering and a deep understanding of the challenges faced by couples struggling with infertility, the founders of Subhag are well-positioned to revolutionize the field of infertility treatment. With their innovative IUI kit, they are poised to help countless couples overcome the obstacles of infertility and achieve their dream of having a child.

Vision behind the Startup

The founders recognized the growing importance of addressing infertility, which affects one out of seven couples and causes significant social and mental distress. While IVF is a possible solution, it is often too expensive and inaccessible for many couples due to issues of privacy and affordability.

To address these concerns, the team at Subhag developed the first IUI kit, which stands for Intrauterine Insemination. The Subhag IUI kit is designed to be affordable, accessible, and easy to use, making it a viable solution for couples struggling with infertility.

The founders of Subhag are committed to helping people overcome infertility and achieve their dreams of starting a family. Their vision is to make infertility treatments more accessible to all couples, regardless of their economic status or location. By providing affordable and effective solutions like the Subhag IUI kit, they hope to create a more inclusive and supportive society for all.

The Process of Artificial Fertility

Subhag, a startup company, has recognized the increasing concern of infertility in today's society. With one out of seven couples affected, many experience social and emotional distress, which keeps them away from society. While In vitro fertilization (IVF) is a proven solution, only a few couples can afford it due to the challenges of privacy, accessibility, and affordability.

Subhag has introduced a solution to address these concerns by developing the first IUI kit called Subhag. IUI, or intrauterine insemination, is the process of artificial fertility. The kit comprises three steps: ovulation tracking, sperm preparation, and insemination. The entire process can now be done at home, thanks to the Subhag IUI kit.

The Subhag IUI kit includes an ovulation strip for tracking the insemination day, VConceive soft cup for performing the insemination, and Androwash for sperm washing. All of the products are patent granted, and the company's vision is to make these products a frontline treatment option for everyone.

The MRP of the VConceive product is 8000 rupees, but the selling price is around 5000 rupees. The company's products are being prescribed by 20 hospitals and 300+ clinics, and they have achieved an efficacy rate of 16% on the first attempt.

Thanks to Subhag's IUI kit, couples struggling with infertility can now receive a much-needed solution that is both affordable and accessible. The startup's products provide couples with a private and convenient way to undergo the IUI process and bring new hope to couples seeking to start a family.

Sales and revenue

The company has sold 3500 units of VConceive and 20 units of Androwash. However, in September 2022, sales were halted temporarily due to regulatory changes.

Despite this, Subhag has seen steady sales growth over the years. In the financial year 20-21, the company generated 37 lakhs rupees in sales. This number increased to 52 lakhs rupees in FY 21-22, and year-to-date sales for the current financial year are 12 lakhs rupees. The average monthly sales run-rate is 5 lakhs rupees.

The equity split in the company is 65% for Vikram, the majority shareholder, while Soham and Chandan hold 4% and 2%, respectively. The remaining 29% is owned by investors. In 2019, Subhag raised 1.5 cr. rupees at a valuation of 30 crores.

While the regulatory changes have caused a temporary halt in sales, Subhag's steady growth and equity structure suggest that the company is well-positioned for future success. With a strong product line and committed stakeholders, Subhag may be able to overcome any setbacks and continue to thrive in the competitive healthcare industry.

Journey in Shark Tanks India

The owner of the company initially asked for 50 lakhs rupees for 1% equity at a valuation of 50 crore rupees. However, after receiving offers and counter offers, they ended up accepting a different deal.

Vineeta, one of the potential shark, offered 50 lakhs rupees for 1.67% equity in the company. This would mean that the owner would have to give up a slightly larger percentage of their company, but it would also mean receiving more funding to help their business grow.

Namita, another potential shark, made an offer of 20 lakhs rupees for 1% equity in the company, as well as 30 lakhs in debt at a 10% interest rate. This offer would provide the company with some immediate funding and the opportunity to pay back the debt with interest over time.

In the end, the owner of Subhag chose to accept Namita's offer. The final deal was for Shark Namita to invest 20 lakhs rupees in exchange for 1% equity in the company, and to provide an additional 30 lakhs in debt at a 10% interest rate. This funding will help Subhag continue to grow and expand its product line, and with Namita's support, the company may be able to overcome any regulatory setbacks and continue to thrive in the healthcare industry.