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Malvica Saxena, the owner of The Quirky Nari, had a passion for fashion from a young age. Growing up in a business family in Mathura, she was exposed to entrepreneurship and the world of business from an early age. After completing her MBA, she decided to pursue her interest in fashion and obtained a diploma in fashion.
In 2018, Malvica started The Quirky Nari, a lifestyle and apparel brand that specializes in personalized and sustainable fashion. Starting from her bedroom, the brand has now grown into a full-fledged venture. The Quirky Nari is India's first hand-painted denim brand, and they have carved a niche for themselves in the market.
The Quirky Nari is a unique and innovative startup that combines personalization and sustainability in fashion. The Quirky Nari stands out in the fashion industry for its personalized touch, making it a popular choice for fashion enthusiasts who want to express their individuality. The hand-painted denim is a particular highlight of the brand, with each piece being unique and one-of-a-kind. The brand's custom-made clothing allows customers to have a say in the design and style of their clothes, making them feel more connected to their fashion choices.
The brand's commitment to sustainability is also noteworthy. The Quirky Nari uses eco-friendly materials in its production process and promotes the use of sustainable fashion practices. The brand is a great example of how fashion can be both trendy and sustainable.
Malvica's vision for the brand is to expand its reach globally and diversify its product portfolio to include standardized products. The brand's collaborations with celebrities like Priyanka Chopra have helped raise its profile, and its 26k Instagram followers are a testament to its popularity.
The aim of The Quirky Naari startup is to offer personalized and sustainable fashion to customers, with a focus on customisation as their niche. The brand's unique selling proposition lies in its hand-painted denim clothing, hand-painted jackets, and footwear, particularly bridal sneakers. The startup seeks to provide a personal touch to customers' requests, with attention to design language and fineness. The brand's fun, colourful vibe is pretty addictive, with customers being able to have their own portrait on their jackets or their favorite cartoon and name on their kid's jackets.
The Quirky Naari has grown from a one-woman army to a team of five and sells through its website, Instagram handle, and Facebook, with plans to increase visibility via platforms like Nykaa. The startup aims to expand globally, increase its product portfolio from customized to standardized products, and continue to focus on its design language, which is its USP. With funding received from Shark Tank India, the brand aims to spend a big chunk on marketing, make the supply chain efficient, and bring on more designers and interns on board.
Since its launch in 2018, the brand has grown to become India's first hand-painted denim brand, collaborating with celebrities like Priyanka Chopra and gaining a following of 26k on Instagram. Malvica started the business with zero investment and used the HNHL (half now, half later) strategy to build credibility and a product portfolio. The brand's star products, bridal sneakers and hand-painted jackets, have been widely popular, with a picture of a bride holding the bridal sneakers going viral and featuring on over 100 platforms.
The brand has sold over 1,000 pairs of bridal sneakers and has revenue of Rs 45 lakh. Recently, Malvica pitched The Quirky Nari at Shark Tank India and received Rs 35 lakh in funding for 15 percent equity. The funding will help the brand focus on design language, get more designers and interns on board, and increase marketing efforts. The Quirky Nari has a fun, colourful vibe that is pretty addictive and aims to cater to the customisation requests of clients to give them a personal touch with attention to design language and fineness.
The startup, The Quirky Nari, has been making significant progress in the market, with a current valuation of 7cr. Over the last 5 months, the company has generated revenue of 15 lakhs, which is a promising sign for a relatively new business.
The Quirky Nari offers a range of unique products, including pineapple printed shoes. These shoes are priced at Rs 1300, with a cost of Rs 300 per shoe. The company also pays Rs 300 to its intern for every pair of shoes sold. This means that the gross profit on each pair of pineapple printed shoes sold is Rs 700.
The Quirky Nari's success can be attributed to its ability to create and market unique products that cater to the needs of its target audience. By offering affordable and stylish products, the company has been able to build a loyal customer base.
With a gross profit of Rs 700 per pair of pineapple printed shoes, The Quirky Nari has a promising future ahead. The company can continue to expand its product offerings, while maintaining its focus on quality and affordability. As long as the company continues to prioritize its customers' needs and preferences, it is likely to continue to grow and succeed in the market.
The Quirky Nari, a startup that offers a range of women's wear with a unique twist, approached the pitchers on the show for funding, asking for 35 lakhs for 5% equity. Impressed by the startup's potential, Shark Vineeta Singh and Anupam made an offer of 20 lakhs for 20% equity and 15 lakhs debt. After some negotiation, the final deal was settled at 35 lakhs for 24% equity with Vineeta and Anupam.
Following the investment, The Quirky Nari experienced tremendous growth. Their foreign orders increased, and they were able to build a new website with high traffic, establish a separate office and studio, and hire additional personnel. In fact, just 36 hours after the show aired, their Instagram account gained 10,000 new followers, and their website crashed due to the influx of traffic. In just 48 hours, they were able to achieve their average monthly sales.
Despite the challenges of catering to the over 1,500 inquiries they received, the company continued to thrive, thanks in part to the investment they received from Vineeta and Anupam. The Quirky Nari's journey serves as a reminder of the power of funding and how it can help a startup grow and achieve its goals.
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