Flipkart Samarth Krishi: Connecting farmers and FPOs with national market access

India has been an agricultural country for centuries, with a significant proportion of its population involved in farming. Despite this, farmers often face several challenges, including market access, lack of technological know-how, and limited bargaining power. These challenges have led to a decline in the income of farmers and, in turn, the country's agricultural sector.

However, e-commerce giant Flipkart is taking significant steps towards uplifting India's farming communities and farmer producer organizations (FPOs) with its 'Flipkart Samarth Krishi' program. Through this initiative, Flipkart is providing farmers and FPOs with national market access, empowering them with more negotiation power and creating opportunities for sustainable growth.

Flipkart Samarth Krishi is not only about providing market access but also upskilling farmers and FPOs on technologies and best practices to improve the quality of their produce. The program's goal is to help farmers and FPOs become a part of the mainstream economy and achieve long-term sustainability.

One of the most significant advantages of the program is that Flipkart has already partnered with several industry and government bodies and onboarded several FPOs across the country. By sourcing products directly from farmers and FPOs, Flipkart is giving a boost to local agri-economies and the livelihoods of thousands of farmers across India.

Through the program, Flipkart has already trained over 10,000 farmers on product quality and food safety while enabling them to expand their market access. This is commendable as it shows the company's commitment to uplifting local farmers and helping them scale their offerings at a nationwide level.

Flipkart's Flipkart Samarth Krishi program is not only beneficial for farmers but also for consumers. By sourcing products directly from farmers and FPOs, Flipkart is ensuring that consumers get fresh and high-quality produce at reasonable prices. This, in turn, will lead to greater demand for local produce, which will ultimately benefit the Indian agriculture sector and rural communities.

In conclusion, Flipkart Samarth Krishi is a significant step towards uplifting India's farming communities and creating opportunities for sustainable growth. Through this program, Flipkart is harnessing the power of technology, innovation, and e-commerce to accelerate India's socio-economic development and benefit everyone in the value chain, from farmers to consumers.

Read More:

• How can I join Flipkart Samarth Krishi?

• What are the benefits of Flipkart Samarth Krishi?