Discover the Unique Flavors of India with Malaki's Drinks!

Malaki, founded by brothers Mohit and Ashish Bhatia, is a startup based in Mumbai, India. The founders come from a family background in the food and beverage industry and have a passion for creating unique and delicious drinks.

Malaki offers a range of Indian beverages made from local ingredients and natural resources. Their products include tonics, ginger ale, sparkling water, and coffee tonic. One of their most popular offerings is their homegrown Spice Ginger Ale, which is made from a secret family recipe that is over 60 years old.

Since its inception in 2018, Malaki has quickly gained popularity in the Indian market. Their products are available through more than 500 HoReCa (hotels, restaurants, and cafes) outlets, marketplaces, and e-commerce websites such as Swiggy and Zomato. With a vision to become the leader in the sparkling water category, Malaki aims to capture a significant portion of the Indian market, which is currently valued at ?150 crores.

Vision of the startup

The startup has a mission to create a range of Indian beverages made from local ingredients and natural resources. With a family background in the food and beverage industry, the founders are passionate about bringing unique and delicious drink options to the market.

The company's flagship product is their homegrown Spice Ginger Ale, which is made from a secret family recipe that has been passed down for over 60 years. In addition to ginger ale, Malaki offers a range of other mixtures, such as Tonics, sparkling water, and coffee tonic.

Since its launch in 2018, Malaki has quickly gained traction in the market and is now available through more than 500 HoReCa (hotels, restaurants, and cafes), marketplaces, and e-commerce websites such as Swiggy and Zomato. With the Indian market for sparkling water valued at ?150 crores, the company aims to become the leader in this category.

Malaki has already seen some early success, having been selected as one of 15 Indian brands in Singapore airline business class. The company is also expanding its reach through Swiggy, with plans to reach 19 cities and Pune in the coming month.

Malaki's aim is to provide consumers with high-quality, locally-sourced beverages that are both delicious and healthy. With a strong commitment to using natural ingredients and a focus on innovative flavor combinations, the company is poised for continued success in the Indian beverage market.

Sales and Revenue

Malaki, the startup that produces sparkling water, tonic, and ginger ale, has been experiencing strong sales and revenue growth in recent years. Each can of sparkling water is priced at ?60, and last month the company made sales of ?42 lakhs. Out of the total sales, 40% is from the Ginger Ale range, 30% is from the tonic range, and 30% is from the sparkling water range.

The majority of Malaki's sales come from Mumbai, with 90% to 95% of sales originating from this city. In FY 20-21, the company had sales of ?1.5 crores, and in FY 21-22, sales rose to ?2.7 crores. The company is projected to achieve sales of ?9 crores in the upcoming fiscal year.

Malaki's gross margin on products sold at ?35 is 56%. After accounting for making cost and tax of ?11, the price to the retailer is ?25. Of the gross margin, 25% is allocated towards marketing expenses. The net margin for Malaki is 13%.

The company has been successful in securing funding, with a recent round bringing in ?2.2 crores at a post-money valuation of ?15.5 crores. With this funding, Malaki is well-positioned to continue expanding its reach and increasing its revenue. Overall, the company's strong sales and impressive margins demonstrate the potential for success in the competitive beverage industry.

Journey on Shark Tanks India

The startup recently appeared on Shark Tank in search of funding. The owners of the company made an initial ask of ?50 lacs for 1% equity of the company at a valuation of ?50 crores.

After receiving several offers and counter offers, the owners of Malaki were able to secure a deal with Peyush and Aman.

Anupam was the first investor to make an offer, offering ?50 lakhs for 5% equity. Peyush and Aman then made a combined offer of ?50 lacs for 3% equity. The owners of Malaki then countered with an offer of ?50 lacs for 2.5% equity.

Ultimately, the final deal was closed with Peyush and Aman at ?50 lacs for 3% equity of the company.

With the help of Peyush and Aman, Malaki will be able to reach even more customers and continue to innovate in the aim is to provide consumers with high-quality, locally-sourced beverages that are both delicious and healthy. The owners of Malaki are excited to have found the right investors to help take their company to the next level.