Quality Turbans and Personal Care Products for Sikh Men - Singh Styled

Singh Styled is a startup company founded in 2016 by Charanjeev Singh Salva, the CEO, and Ashwath Pujari, the Operation Head, both from Mumbai. The company is focused on providing high-quality turbans and personal care products for Sikh men. The idea behind the company is to offer well-groomed and nourished beards without using alcohol-based products that can cause chronic diseases like asthma.

Product and services

Singh Styled's product line includes six different beard care products, four accessories, and over 100 shades of high-quality turbans. The company does not promote itself as a beard-growing oil, but rather as a nourishing and setting product. The unique selling proposition of the company is its focus on quality products that cater to the needs of Sikh men.

Singh Styled has successfully served over 60,000 customers and is delivering its products to over 130 countries worldwide. The company has differentiated itself from its competitors by providing a wide range of turban colors and focusing on high-quality, alcohol-free, and gum-free personal care products for beard maintenance.

The startup has successfully captured a niche market and is expanding its reach globally. The company's commitment to quality products and customer satisfaction has led to its success, and it will be interesting to see how the company evolves in the future.

Revenue and Sales

40% of their sales come from turbans, while the remaining 60% come from personal care products.

In the financial year 2019-2020, the company's sales were 12 lakhs rupees. In the following year (FY 20-21), their sales increased to 14 lakhs rupees. In FY 21-22, their sales increased significantly to 33 lakhs rupees. This financial year, which is not yet complete, they have made a sales of 42 lakhs rupees.

Their sales were 7.5 lakhs rupees. Overall, the company seems to be experiencing growth in their sales over the years. The company is profitable, but only by a small margin. Despite this, they have managed to raise 1 crore rupees through equity dilution of 20%. This indicates that the company has investors who believe in its potential and are willing to invest in its future growth.

Experience on the Shark Tanks India

Singh Styled, a fashion brand owned by an entrepreneur, was in need of funding. The owner initially asked for 50 lakhs for 5% equity at a valuation of 10 crore rupees. However, during the negotiation process, Peyush offered 50 lakhs for 20% equity but wanted to be an active investor in the business. Pitcher, on the other hand, countered the offer by offering 50 lakhs for 10% equity. After some discussion, Peyush agreed to invest 50 lakhs for 10% equity with the condition that he would invest 75 lakhs more at the same valuation. Finally, the deal was sealed with Peyush, and Singh Styled was able to secure the funding they needed to continue growing their business.

Future Plans

The company's mission is to provide Sikhs with top-notch turbans and personal care products that are alcohol-free and gum-free, to keep their beards well-groomed without compromising their health.

In the future, Singh Styled may also consider expanding its distribution network and increasing its market share by entering new geographic markets. The company could explore new partnerships and collaborations with other players in the personal care and fashion industries to create synergies and generate new growth opportunities.

Singh Styled has a promising future, given its commitment to quality products, customer-centric approach, and strong brand positioning in the market. As the company continues to innovate and expand its product range, it is likely to achieve even greater success and become a leading player in the global personal care and fashion industry.