Spice Up Your Life with Zoff Masale's High-Quality, Unadulterated Spices

Zoff Masale is a startup founded in 2018 by Aakash Kumar Agrawal and Ashish Agarwal, both hailing from Raipur, Chhattisgarh. Zoff aims to revolutionize the Indian spice industry, which is worth ?80000 crores, with 70% being an unorganized sector. They noticed that the most commonly used spices were often adulterated with chemicals, brick powder, and cow dung straw, which posed a threat to consumers' health. As a result, they wanted to provide a centralized facility with updated technology and proper layer packaging to ensure that the spices they produce are of high quality.

Aakash Kumar Agrawal is responsible for online sales and finance management, while Ashish Agarwal takes care of offline sales and plant-related work. Both handle marketing activities for the company. Shilpa Shetty, a well-known Bollywood actress, is the brand ambassador for Zoff Masale, which has helped the company increase its brand value.

VISION OF THE STARTUP

The aim and vision of Zoff Masale are to revolutionize the Indian spice industry by providing high-quality, unadulterated spices to consumers. The company's founders, Aakash Kumar Agrawal and Ashish Agarwal, noticed that the most commonly used spices were often adulterated with harmful chemicals, brick powder, and cow dung straw. They wanted to provide a centralized facility with updated technology and proper layer packaging to ensure that the spices they produce are of high quality.

Zoff Masale's vision is to become India's top spice brand and the number one online player in the spice industry. They have already achieved significant online growth in just three years, with a 400% increase in online sales. They are available through their own website, popular e-commerce platforms such as Flipkart, Amazon, and Big basket, and in 10,000 retail stores. They also provide their products to HoReCa establishments, which stands for hotels, restaurants, and catering businesses.

To achieve their vision, Zoff Masale employs state-of-the-art technology to produce high-quality spices. They use Cool Grind Technology, which grinds spices at room temperature instead of using nitrogen to ensure that the nutrition is maintained. They also use No Hand Touch technology, which means raw materials are packaged without coming into direct contact with human hands.

Zoff Masale's ultimate aim is to provide consumers with high-quality, unadulterated spices, helping them to make healthier food choices. They have made Shilpa Shetty, a well-known Bollywood actress, as their brand ambassador to increase their brand value. The company's founders aim to provide a centralized facility to ensure that the spices they produce are of high quality and unadulterated, making Zoff Masale a leading player in the Indian spice industry.

USP OF THE STARTUP

The unique selling proposition (USP) of Zoff Masale is its commitment to providing high-quality, unadulterated spices to consumers. The founders of the company noticed that the Indian spice market was largely unorganized and that many commonly used spices were often adulterated with harmful chemicals, brick powder, and cow dung straw. They wanted to change the face of the spice industry by providing a centralized facility with updated technology and proper layer packaging to ensure that the spices they produce are of high quality.

One of the main USPs of Zoff Masale is its use of state-of-the-art technology to produce high-quality spices. The company uses Cool Grind Technology to grind spices at room temperature instead of using nitrogen, ensuring that the nutrition in the spices is preserved. They also use No Hand Touch technology to package raw materials without coming into direct contact with human hands, ensuring that the spices are free from contamination.

Another USP of Zoff Masale is their commitment to providing a variety of high-quality spices that cater to the diverse tastes and preferences of consumers. They offer a wide range of spices, including cumin, coriander, turmeric, chili powder, and garam masala, to name a few.

In addition to their commitment to quality and variety, Zoff Masale has also made efforts to increase their brand value by making Shilpa Shetty, a popular Bollywood actress, as their brand ambassador. This has helped to increase the visibility and credibility of their products among consumers.

TARGET MARKET

The target market of Zoff Masale is the diverse population of India who have a love for flavorful and spicy food. Indian cuisine is known for its rich and diverse use of spices in their dishes, and Zoff Masale aims to cater to this market by providing high-quality, unadulterated spices to consumers.

Their target audience consists of people who are health-conscious and want to make healthier food choices by using high-quality and unadulterated spices. They aim to cater to consumers who are looking for a trusted and reliable source for spices and want to ensure that the spices they consume are not contaminated with harmful chemicals.

Zoff Masale also targets the online shopping population in India. With the increasing popularity of online shopping, they have made their products available on popular e-commerce platforms such as Flipkart, Amazon, and Big Basket, making it easier for customers to buy their products online. They also have their own website where customers can purchase their products directly.

Apart from targeting the online shopping population, Zoff Masale also caters to the offline retail market. They have made their products available in 10,000 retail stores across the country, making it easier for customers to access their products offline.

In addition to targeting the retail market, Zoff Masale also caters to the HoReCa industry, which includes hotels, restaurants, and catering businesses. This allows them to expand their market reach and cater to a wider audience.

REVENUE AND SALES

The online sales for the last month were ?4.5 crores, and their offline sales were ?2.5 crores, resulting in a total revenue of ?7 crores for the month. This indicates that the company has a significant customer base both online and offline.

It is also noted that the total capital employed by the company is ?60 crores. This is a considerable amount and suggests that Zoff Masale has invested heavily in its operations and infrastructure to support its growth.

Furthermore, the startup reported a profit of around ?80 lakhs for the last month. This indicates that the company is operating efficiently and effectively, and has a sustainable business model in place. Additionally, the projected profit for FY 22 to 23 is around ?5 crores, which indicates that the company is expected to continue its growth trajectory in the coming years.

JOURNEY ON SHARK TANKS INDIA

Zoff Masale made an ask of ?1 crore for 0.5% equity of the company at a valuation of ?200 crores. The owners received several offers from the investors, and they went through a series of negotiations before they could finalize the deal.

Anupam offered ?1 crore for 2% equity of the company, but he had a condition. He wanted the ?18 crores debt from their father to be converted into equity. Aman, on the other hand, offered ?1 crore for 2% equity of the company without any condition.

Veenita made an offer of ?50 lacs at 0.75% equity of the company and ?50 lacs debt, while Amit gave an offer of ?1 crore for 1.5% equity of the company. The owners of Zoff Masale made a counteroffer of ?1 crore for 0.75% equity, which was rejected by the investors.

Aman revised his offer to ?1 crore for 1.25% equity, and the owners of Zoff Masale accepted the deal. The final deal was closed with Aman for ?1 crore at 1.25% equity. The negotiation process was a typical example of how startups can secure funding from investors through the shark tank platform.