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Sharma Ji ki Aata is a startup founded by Pranav Sharma and Sangeeta Sharma, hailing from Pune. The company was started in 2016, with a vision to provide healthy and chemical-free chakki ka aata to the common people. Pranav Sharma looks after the operations of the company while working a job since 2017.
What makes Sharma Ji ki Aata unique is their focus on the needs of their customers. Sangeeta Sharma, the other co-founder of the company, has not spent a single penny on marketing. Instead, she used to post in different free groups around 4 a.m to 6 a.m. to remind people to buy their aata. This simple strategy has helped the company to acquire 4000 customers, and their products are available across all the leading stores in Pune.
The backstory of Sharma Ji ki Aata is rooted in the founders' childhood experiences. They grew up hearing people praise Sharma Ji ka beta for their academic or sporting achievements. However, there was another Sharma Ji whose achievements went unnoticed - the Sharma Ji who made healthy and chemical-free chakki ka aata.
Sangeeta Sharma, one of the co-founders, was always interested in cooking healthy food for her family. She noticed that many of the commercially available aata options contained harmful chemicals and preservatives. This led her to research and eventually start making chakki ka aata at home.
The positive response from her family and friends encouraged Sangeeta to turn her passion into a business. She teamed up with her husband, Pranav Sharma, to start Sharma Ji ki Aata in 2016. They focused on the needs of the common people and the problems faced by them, especially when it came to the quality of the aata available in the market.
Initially, the company faced challenges in terms of marketing and distribution. Sangeeta started posting in different free groups early in the morning to remind people to buy their aata. This low-cost marketing strategy, along with the quality of their product, helped them gain a loyal following.
The business model of Sharma Ji ki Aata is based on providing high-quality and chemical-free chakki ka aata to their customers. The company produces a wide range of aata options, including Sharbati ka aata and multigrain aata, and sells them through leading stores in Pune. The company has also focused on building a loyal customer base through low-cost marketing strategies like posting in different free groups.
The target market of Sharma Ji ki Aata is health-conscious individuals and families who are looking for healthy and chemical-free options for their daily cooking needs. Their products cater to the needs of people who are concerned about the quality of the food they consume and are willing to pay a premium for high-quality options.
The company's focus on providing healthy and chemical-free aata has resonated with their target market, and they have gained a loyal following in Pune. Their target market includes people of all ages and income levels who are looking for high-quality aata options.
Sharma Ji ki Aata's business model is based on providing high-quality products at a premium price point. The company's success is a testament to the founders' commitment to providing healthy and chemical-free options to their customers. Their target market includes health-conscious individuals and families who are willing to pay a premium for high-quality options.
In the financial year 20-21, the company generated sales of 12 lakhs rupees. In the following year, FY 21-22, the sales increased to 27 lakhs rupees. The projected sales for this year are 40 lakhs rupees, indicating continued growth for the company.
The company's gross margin is 63%, which indicates that they are able to maintain a healthy profit margin on their products. Their net margin is 38%, which is also a good sign of their profitability.
Sharma Ji ki Aata also earns revenue by grinding the grains which people bring to them. According to the information provided, the company earned net revenue of 80000 to 90000 rupees from this service.
In terms of sales channels, the company's own website accounts for 20% of sales, while WhatsApp accounts for 25%. Offline retail accounts for 15%, marketplaces account for 15%, local vendors account for 5%, and 20% of sales come from their own stores.
Sharma Ji ki Aata appeared on Shark Tanks India seeking an investment of 40 lakhs rupees for 10% equity in the company. After presenting their pitch, the pitchers received several offers and counter offers from the sharks.
Amit initially offered 20 lakhs for 25% equity and 20 lakhs debt at 12% interest rate. Vineeta then counter offered 20 lakhs for 20% equity and 20 lakhs debt at 12% interest. Amit and Vineeta later teamed up to offer 20 lakhs for 20% equity and 20 lakhs debt at 12% interest. However, the pitchers countered with a demand for 30 lakhs rupees for 20% equity and 10 lakhs rupees debt at 12% interest rate.
Anupam then entered the negotiations and offered 40 lakhs rupees for 20% equity in the company. The pitchers accepted this offer, choosing Anupam as their investor.
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