The Natural and Sustainable Home Decor of Swadeshi Blessings

Swadeshi Blessings is an artisanal kitchenware and home decor brand that was founded by Dattatera Vyas, Sunita Vyas, and Madhavi Paliwal. The co-founders are from Kankroli, Udaipur, and each brings unique skills to the company.

Madhavi Paliwal, who completed her MBA from Amity, is responsible for business development and sourcing. Sunita Vyas is a homemaker, and Dattatera Vyas, an electrical engineer, handles business operations and marketing.

Swadeshi Blessings was founded with the aim of reviving the use of clay kitchenware, which was widely used by our ancestors. Clay utensils are not only environmentally friendly, but they also offer several health benefits. The company uses clay, marble, and wood to make its products.

AIM OF THE STARTUP

The aim of Swadeshi Blessings is to revive the use of traditional clay kitchenware and promote the health benefits associated with it. The founders believe that the soil of India is a blessing and that it can provide numerous benefits to humans. The company is dedicated to creating artisanal kitchenware and home decor products using clay, marble, and wood.

The company seeks to reduce the use of aluminum utensils, which have replaced traditional clay kitchenware. They apply a layer of mud at the bottom of their products to prevent fragility and breakage, and they do not use any glazing substances as they can be harmful to health.

Overall, the aim of Swadeshi Blessings is to provide consumers with high-quality and healthy kitchenware and home decor products made from natural materials. They strive to promote the benefits of traditional clay kitchenware and revive the use of this ancient practice in modern times.

BUSINESS MODEL & KEY SELLING POINTS

One of the company's key selling points is that they have reduced the fragile issue by applying a layer of mud at the bottom of their products, which has resulted in a low breakage rate of around 3%. Additionally, they do not use any glazing substance in their products, which could be harmful to health.

The company has delivered around 20,000+ products across India and 25 different countries, with the frying pan being their highest-selling product. The average cost of their product is 900 rupees in India and around 7700 rupees for exports. They have been listed in Etsy business listings in the international market and are available in countries such as the UK, US, Canada, and Switzerland.

Swadeshi Blessings has registered on Walmart and has a team of 20 skilled potters. The company is still in its early stages and lacks marketing, requiring funds to fulfill this gap in their business. Overall, Swadeshi Blessings' business model is based on promoting natural and eco-friendly products, which appeals to the health-conscious customer segment.

SALES AND REVENUE

Swadeshi Blessings has shown impressive growth in sales and revenue in recent years. In FY 20-21, the sales were 30 lakhs rupees. However, in FY 21-22, the sales increased significantly, reaching 1.8 cr. rupees. As of now, in FY 22-23, the net sales till date is 1.2 cr. rupees with a projected sales of 3.6 cr. rupees. This shows that Swadeshi Blessings has been able to sustain its growth and has a positive outlook for the future.

When it comes to their costs, Swadeshi Blessings accounts for 40% for the cost of goods sold (COGS), 18% for shipping, and 5% for packaging. The channel margin is 12%, marketing is 10%, and EBITDA is around 15%. This means that they have a gross margin of around 60%, which is an impressive figure.

In the previous month, Swadeshi Blessings made sales of 28 lakhs, with a net profit of 15%. This indicates that the company is profitable and is making sound business decisions.

Swadeshi Blessings earns 65% through exports and 35% through sales in India. This demonstrates that they have been able to capture the international market as well.

Swadeshi Blessings has been able to achieve impressive growth in sales and revenue in recent years, along with maintaining profitability. With the positive outlook for future sales and revenue, the startup seems to be on track for continued success.

FUNDING IN SHARK TANKS INDIA AND FUTURE AFTER IT

The startup seeking funding to scale up their operations. The founders were seeking 50 lakhs rupees for a 5% equity stake in the company.

During the pitch, Vineeta and Namita, two of the Sharks, were interested in investing in the company and offered a counter offer of 25 lakhs for 5% equity and 25 lakhs rupees debt at 12% interest. The pitchers countered with an offer of 25 lakhs for a 4% equity stake and 25 lakhs debt at a 12% interest rate.

After some negotiation, the deal was finalized with Vineeta and Namita investing 25 lakhs for a 5% equity stake and 25 lakhs debt at 12% interest. This investment will enable Swadeshi Blessings to scale up their operations and reach a wider audience.

The funding from Shark Tank India will help Swadeshi Blessings to increase their production capacity, develop new products, and expand their distribution network. With the growing awareness of the importance of sustainable and eco-friendly products, there is a huge potential for Swadeshi Blessings in the market.

In the future, Swadeshi Blessings can leverage their success on Shark Tank India to attract more investment and expand their operations further. With the growing demand for eco-friendly and sustainable products, Swadeshi Blessings is well-positioned to become a leading player in the market for clay kitchenware.