CoezySleep: The Sleeping Partner of Every Indian

CoezySleep is a promising Indian startup founded by Hardik Rathor, who hails from Vilwara, Rajasthan. Hardik's own struggles with anxiety and insomnia led him to the idea of creating a stretchable sheet, which he eventually turned into a sleep suit based on the concept of cocoon therapy. With his mechanical engineering background and corporate experience from Tata and Byju’s, he was able to bring his idea to life in 2021.

AIM

The aim of CoezySleep is to address the issue of sleep deficiency in India by providing innovative and unique sleep solutions. The company's products, such as their stretchable sleep suits and bed sheets based on cocoon therapy, are designed to promote better sleep and overall health and wellbeing.

By targeting hotels and travel companies as their primary customers, CoezySleep aims to reach a wide range of people and provide them with a better sleep experience. The ultimate goal of the company is to become the sleeping partner of every Indian, helping them to overcome sleep deficiency and improve their quality of life.

BUSINESS MODEL

The business model of the startup is focused on addressing the issue of sleep deficiency in India by providing innovative and unique sleep solutions to its customers.

CoezySleep primarily targets hotels and travel companies as its customers. The company aims to offer its unique and innovative sleep products, such as stretchable sleep suits and bed sheets based on cocoon therapy, to these customers, providing them with a differentiated offering that can attract and retain customers.

The company also plans to sell its products through websites and marketplaces in the near future, making them more accessible to a wider range of customers.

CoezySleep's revenue model is based on selling its sleep products at a premium price to its target customers, such as hotels and travel companies. This premium pricing strategy is justified by the unique features and benefits of the company's products, which are designed to promote better sleep and overall health and wellbeing.

The company also plans to invest in research and development to continuously improve and innovate its products, staying ahead of the competition and offering the best possible sleep solutions to its customers.

TARGET MARKET

The target market of CoezySleep, the Indian startup founded by Hardik Rathor, is primarily hotels and travel companies. The company aims to provide its innovative and unique sleep solutions, such as stretchable sleep suits and bed sheets based on cocoon therapy, to these customers, which can help them to attract and retain guests by providing them with a differentiated offering that promotes better sleep and overall health and wellbeing.

CoezySleep's products are designed to cater to the needs of people who suffer from sleep deficiency and anxiety, which is a significant issue in India, where one out of four people suffer from sleep deficiency, and 14% of the population suffers from anxiety and lack of sleep.

Moreover, the company also plans to sell its products through websites and marketplaces, making them more accessible to a wider range of customers, including individual consumers who are looking for innovative and unique sleep solutions.

SALES AND REVENUE

In just 20 days of operation, CoezySleep has generated sales of Rs. 1.05 lakhs rupees. This is an impressive figure considering the short time frame and the fact that the company is still in its early stages of operation.

Furthermore, the company has also reportedly finalized several deals with hotels, travel companies, and corporates. These deals are likely to provide CoezySleep with a stable and growing customer base, which can help to further increase its sales and revenue in the future.

JOURNEY IN SHARK TANKS INDIA

The startup pitched its business idea on Shark Tank India, seeking a funding of 35 lakhs for 20% equity.

During the pitch, the pitchers received a mixed response from the Sharks. Peyush stepped out of the deal as the business was at a very early stage, and Anupam, Aman, Vineeta, and Namita stepped out from the deal, stating that the Indian market was not yet ready for these types of products.

Despite the mixed response from the Sharks, CoezySleep continued to negotiate with the remaining Sharks. However, no deal was finalized, and CoezySleep left the show without securing any investment from the Sharks.

While the outcome of the pitch may have been disappointing for CoezySleep, it is worth noting that Shark Tank India is a highly competitive and challenging environment for any startup. The fact that CoezySleep was selected to pitch on the show is a testament to the potential of its innovative and unique sleep solutions.