Investing in Health and Wellness with India Hemp and Co

India Hemp and Co. is a startup co-founded by sisters Jayanti Bhattacharya and Shalini Bhattacharya, based in Bangalore, India. The company focuses on creating nutritional health products from hemp, which has been a part of Indian culture for a long time.

Jayanti Bhattacharya, the owner of India Hemp and Co., believes that hemp is a superfood due to its numerous benefits. Hemp is a rich source of protein, anti-inflammatory properties, high fiber, and a complete amino acid profile. These properties make it a highly nutritious ingredient for health products.

AIM

The aim of India Hemp and Co. is to create awareness about the benefits of hemp and promote its use as a superfood in the Indian market. The company aims to provide healthy alternatives to traditional snacks and nutrition products by offering a range of nutritional health products made from hemp. In addition, the startup also aims to promote sustainable agriculture practices and contribute to a more environmentally conscious food system. Overall, the company aims to promote health and wellness while also promoting sustainable practices.

BUSINESS MODEL & TARGET MARKET

The business model of India Hemp and Co. is to create and sell nutritional health products made from hemp. The company uses sustainable agriculture practices and works with local farmers to source their ingredients. The products are sold under the Ayush limitations, which means they are regulated by the Ministry of AYUSH, India. This ensures that the products meet certain quality standards and are safe for consumption.

India Hemp and Co.'s target market is health-conscious individuals who are looking for natural and nutritious alternatives to traditional snacks and nutrition products. The company caters to people who are interested in exploring the benefits of hemp and are willing to try new, innovative products. The target audience includes fitness enthusiasts, health-conscious consumers, and people who are looking for plant-based alternatives to animal-based products.

The company also targets a niche market of consumers who are interested in sustainable agriculture practices and environmental consciousness. By working with local farmers and promoting sustainable agriculture practices, India Hemp and Co. aims to appeal to consumers who are concerned about the impact of their food choices on the environment.

SALES AND REVENUE

The company has a current valuation of 12.5 crore. In the previous year, their sales were 20 lakhs, and this year, they have done sales of 13 lakhs so far. The company aims to finish the year with sales of 27 lakhs, indicating an ambitious goal for the year.

According to the information provided, the company's website is a significant source of revenue, accounting for 80% of their sales. This indicates that the company has invested in building a robust e-commerce platform that enables them to reach a wider audience and sell their products more efficiently.

Furthermore, the sales figures provided suggest that the company's monthly sales average around 3 lakhs. This indicates that the company is generating a steady stream of revenue and has a reliable customer base.

JOURNEY IN SHARK TANKS INDIA

India Hemp and Co. appeared on Shark Tank India with a pitch for 50 lakhs for 4% equity. The company's founders, Jayanti Bhattacharya and Shalini Bhattacharya, were seeking investment to fuel the growth of their business and expand their reach in the health and wellness market.

During the pitch, Namita Thapar offered 20 lakhs for 10% equity, along with 30 lakhs in debt at 12% interest. Jayanti countered with an offer of either 50 lakhs in debt or 50 lakhs on a convertible note. However, the investors did not find these offers to be favorable, and no final deal was made.