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Bullspree is a startup founded by Divyansh Mathur, Dharmil Bavishi, and Harsh Dhanawat from Ahmedabad, India. The founders came together with a common goal to create a platform that could educate and inform people about the stock market while keeping the risk factor low. The stock market is a complex and risky area for investment, and Bullspree's aim was to provide an alternative platform to learn about stocks and investing without risking one's capital.
The unique selling point of Bullspree is its gaming platform, which provides an engaging and fun way to learn about stocks. Users can participate in league contests, create a stock profile, and watch the live leaderboard of their stock profile. The game is designed to be easy to play and understand, making it accessible to everyone, regardless of their financial knowledge. Moreover, the game allows users to learn without risking their capital, making it a safe and low-risk way to learn about the stock market.
Bullspree has a unique business model that sets it apart from other stock market learning platforms. The startup's main goal is to provide a low-risk environment for individuals to learn about the stock market. They achieve this through their gaming platform, which allows users to play games and learn about stocks at the same time.
Bullspree generates revenue by charging a commission of 20% on every contest. This commission is charged to the winners of each contest, and the remaining amount is distributed as prizes to the top performers. This revenue model incentivizes users to participate in more contests, as the more they participate, the more they stand to gain.
The startup has also raised funds through two rounds of funding. In September 2021, they raised 2 crore rupees at a post-money valuation of 12.5 crore rupees. In February 2022, they raised another 1 crore rupees at a post-money valuation of 26.5 crore rupees. These funds have helped Bullspree to expand its operations and reach a wider audience.
Bullspree's customer acquisition cost (CAC) is 52 rupees, which is relatively low compared to other e-commerce platforms. This low CAC is due to the startup's focus on organic growth and word-of-mouth marketing. The average revenue from paid users in 2022 is 322 rupees, which shows the startup's ability to monetize its user base effectively.
The D60 retention rate for Bullspree is 78%, which is impressive considering the competitive nature of the gaming industry. This retention rate shows that users are engaged with the platform and are more likely to return to participate in future contests.
Despite a monthly burn rate of 18 lakhs rupees, Bullspree has been able to maintain a healthy cash balance and continues to grow steadily. The startup's unique business model and focus on user engagement and retention have been critical to its success so far.
Bullspree's target market is anyone interested in learning about the stock market. However, they are primarily targeting young people and millennials who are interested in investing but lack the knowledge and resources to do so. By providing an engaging and fun way to learn about the stock market, Bullspree aims to appeal to a wide audience, regardless of their financial background.
Bullspree revealed that they had boarded 2 lakhs users in just 6 months. In terms of sales, their gross transaction value last month was 90 lakh rupees, with sales of 18.5 lakhs rupees. The average revenue from paid users in the year 2022 is 322 rupees. They have also revealed that their CAC is 52 rupees, while their D60 retention rate is 78%. Bullspree has a monthly burn rate of 18 lakhs rupees.
The founders, Divyansh Mathur, Dharmil Bavishi, and Harsh Dhanawat, walked into the shark tank with confidence and a clear vision for their startup. Their idea was to create a gaming platform that would help people learn about the stock market while playing games.
The sharks were intrigued by their idea and impressed with their business model. They saw the potential of Bullspree and were willing to invest in the startup. The founders made a pitch asking for 75 lakhs rupees in exchange for 1.5% equity at a valuation of 50 crore rupees.
The sharks were interested and began making offers and counteroffers. Aman counter offered 26 lakhs rupees for 1% equity and 49 lakhs rupees in debt. Peyush and Aman then joined together to offer 75 lakhs rupees for 2.86% equity in the company. After much deliberation, the deal was finalized with Aman and Peyush.
The founders of Bullspree were thrilled with the outcome. They not only secured the funding they needed but also gained the support and expertise of the sharks. The experience of being on Shark Tanks India was a valuable one for Bullspree, as it provided them with exposure to a wider audience and helped them to build their brand.
With the funding from Shark Tank India, Bullspree plans to expand its user base and develop new features to enhance the user experience. The startup aims to create more engaging games and quizzes to help users learn about the stock market. They also plan to increase their marketing efforts to reach a wider audience and grow their user base.
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