Hammer: India's First Athleisure Tech Brand

Hammer is India's first Athleisure tech brand, offering high-quality TWS audio gadgets and fitness bands. The brand believes in promoting an active lifestyle and inspiring people to stay fit and healthy. The monotonous routines of day jobs often make people lethargic and inactive, but Hammer aims to switch people into active mode in an instant.

Hammer's products are not just tools, but a transition to a fitter and healthier version of oneself. The brand's focus on experience is evident in its designs, which are led by athletic looks and comfort, without compromising on quality. Hammer's product line-up is constantly expanding and caters to both personal and professional requirements.

As a brand, Hammer is committed to evolving and bringing new technology to its customers at an affordable price. With a focus on comfort, durability, and performance, Hammer is a brand that aims to make fitness and an active lifestyle accessible to all. Stay tuned for more from Hammer as they continue to compete against themselves to bring their customers the best.

The USP

Hammer's unique selling proposition (USP) is its position as India's first Athleisure tech brand, offering high-quality TWS audio gadgets and fitness bands. The brand is focused on promoting an active lifestyle, recognizing the challenges of modern-day routines that can make people lethargic and inactive.

What sets Hammer apart is its emphasis on transition, not just providing a tool for fitness, but remoulding the inactive you into an active and fit version of yourself. Hammer's product designs are inspired by athletic looks and comfort, with a focus on quality, durability, and affordability.

With a commitment to evolving and improving each day, Hammer is always seeking to bring new technology to the market that perfectly matches the personal and professional requirements of its customers. As a result, Hammer provides a seamless experience that keeps its customers engaged and motivated towards achieving their fitness goals.

Boat vs Hammer

Peeyush sparked an interesting discussion when he asked the question about which headphones to buy - boAt or Hammer. It seemed like a simple question, but the answer was based purely on utility. Peeyush categorized boAt as part of the Cool Segment, and Hammer as part of the Comfort Segment.

The boAt headphones are designed to look stylish and cool, with trendy designs and colors that are popular among young people. On the other hand, Hammer headphones prioritize comfort, with cushioned ear cups and headbands that are designed for extended use without causing discomfort.

Rohit, the entrepreneur being questioned, was caught a bit off-guard by the comparison between boAt and Hammer headphones. However, this is how the Sharks test entrepreneurs and provide valuable feedback. It's important to be confident and ambitious, even in the face of unexpected questions and challenges.

Ultimately, the choice between boAt and Hammer headphones depends on personal preference and intended use. If you prioritize style and want to make a fashion statement, boAt headphones may be the way to go. But if you plan to use your headphones for extended periods of time and prioritize comfort and functionality, Hammer headphones may be a better choice.

Journey in Shark Tanks

Hammer, a company that specializes in manufacturing unique and innovative electric toothbrushes, entered the Shark Tanks India with a proposal of Rs. 30 lakh for 3% equity. The journey in the Shark Tanks was filled with ups and downs, but Hammer managed to secure a deal with Aman.

The pitch started on a negative note when Namita declined the offer, stating that she was not interested in entering the market. However, Peyush was intrigued and offered some valuable suggestions, but ultimately declined the offer.

Aman, who initially stayed quiet, provided some valuable insights on entering the market with a unique product. He expressed his interest in Hammer's Electric Toothbrush and showed willingness to invest in the company.

On the other hand, Ashneer and Anupam came together to offer a better deal of Rs. 1 crore for 25% equity. Ashneer emphasized that the market would consume Hammer and tarnish their brand image. The discussion escalated, and Aman offered Rs. 1 crore for 75% equity, which Rohit declined. Aman then revised the offer to Rs. 1 crore for 50% equity, and Ashneer counter-offered with Rs. 1 crore for 20% equity.

In the end, Aman offered Rs. 1 crore for 40% equity, which Rohit accepted, leading to a successful deal. The journey in the Shark Tanks India was filled with challenges, but Hammer managed to secure a valuable investment that helped them grow their business and brand.