Peeschute's Affordable Privacy Chambers for Public Places

Peeschute is a startup founded by Siddhant Tawarawala from Jalna, Maharashtra. Peeschute produces unisex disposable urinal bags that turn urine into gel, solving the problem of lack of proper, clean and hygienic toilet facilities in public places. The product is made of paper and has a unisex funnel with no odor or leakage. Peeschute also provides privacy chamber installations with a collapsible chamber that can be folded and installed easily anywhere. The company has sold 2 lakh Peeschute bags in four countries since 2019. They aim to replace the entire toilet system and provide low-cost chambers for public places. They have a direct market with the government and plan to scale up their market by setting up these chambers in railway stations and bus stops in India, with maintenance carried out by local people around the bus stops. Peeschute also has two variations of their product, Peeschute Medi for healthcare and Peeschute Travel for travel, which produces a pleasant aroma when opened.

AIM OF THE STARTUP

The aim of the startup Peeschute is to provide clean and hygienic toilet facilities in public places, with a special focus on solving the problem faced by women who often have no access to proper facilities. Peeschute aims to achieve this by producing disposable urinal bags that change the composition of human urine into gel, thereby eliminating the need for water, heavy infrastructure, plumbing, and drainage in public places.

In addition to the product, Peeschute plans to install privacy cubicle chambers in public places like railway stations and bus stops. These collapsible chambers are low-cost and easy to install, making them a viable alternative to traditional high-cost toilets. By installing these chambers, Peeschute aims to make clean and hygienic toilet facilities accessible to everyone.

Peeschute's ultimate goal is to replace the traditional toilet system with low-cost, easy-to-install chambers, thereby solving the problem of the lack of proper toilet facilities in public places. The startup aims to achieve this by scaling up its market in India and connecting with local people for maintenance. Peeschute has a direct market with the government, making it easier to achieve its goal of providing clean and hygienic toilet facilities in public places.

TARGET MARKET AND BUSINESS MODEL

The company produces disposable urinal bags that change human urine into gel, eliminating the need for water, heavy infrastructure, plumbing, and drainage. The bags are made of paper and have a unisex funnel, and the urine solidifies on contact, preventing odor and leakage.

The company has two product lines, Peeschute Medi, which is designed for healthcare purposes, and Peeschute Travel, which is travel-friendly and produces a pleasant aroma when opened. In addition to the urinal bags, the company also provides privacy chamber installations, which are collapsible chambers that can be installed easily in public places. These chambers cost ?2500 and can replace high-cost toilets with low-cost alternatives.

The target market for Peeschute includes government organizations such as railway stations and bus stops. The company has a direct market with the government and plans to scale up by setting up privacy chambers in these locations. For maintenance, the company will connect with local people around bus stops.

The business model of Peeschute revolves around the installation of privacy cubicle chambers in different public places, such as railway stations and bus stops. These collapsible chambers cost ?2500 each and can be easily folded and installed anywhere. Peeschute aims to replace high-cost toilet systems with low-cost chambers and has a direct market with the government.

Since its inception in 2019, Peeschute has sold 2 lakh (200,000) Peeschute bags in four countries. The business aims to scale up its market in India by connecting with local people around bus stops for maintenance and partnering with government organizations to install privacy chambers in public places.

SALES AND REVENUE

Peeschute has a selling price of ?33 for each Peeschute Medi and ?10 for Peeschute Travel. The company has a current valuation of ?18.75 crores and took up an investment of ?7.5 crores. Peeschute has a paid pilot turnover of 42 lakhs, with 14 lakhs in the first year and 23 lakhs in the second year.

The sales of Peeschute have been growing steadily. This year, the company is estimated to generate sales of around 1 crore, a significant increase from the previous years. Peeschute's innovative product has gained popularity among people who are looking for clean and hygienic toilet facilities in public places.

With the growing demand for Peeschute, the company has the potential to expand its product offerings and reach a larger market. The startup's success is a testament to the ingenuity of young entrepreneurs in addressing real-world problems and making a positive impact on society.

FUNDING IN SHARK TANKS INDIA

Peeschute asked for 75 lakhs for 4% equity. However, Ashneer demanded 7% equity for the same amount, while Namita stepped out due to operational problems with the chambers. Aman offered 75 lakhs for 10% equity, and Anupam and Vineeta gave a joint offer of 75 lakhs for 10% equity.

Siddhant then gave a counter-offer to Aman of 75 lakhs for 6% equity. After considering all the offers, the final deal was closed with Shark Aman, who agreed to invest 75 lakhs for 6% equity in the company.

Peeschute has sold 2 lakh bags in four countries since 2019 and aims to expand its market in India and abroad. The investment from Shark Aman will help the company achieve its growth objectives and bring their innovative products to a larger audience.