Farda: Providing Unique and Customised Street Culture Clothing

Chahat Pahuja and Sanskar Mishra are the proud owners of a start-up called Farda, which is based in Nagpur, India. The company was founded six months ago and is focused on designing customised street culture clothing. The name Farda means tomorrow in Urdu, which perfectly reflects the vision of the company's founders.

Farda aims to become a global brand that provides niche, customised wear to the masses. The company's USP is the unique and innovative way in which they design their products, thanks to a team of talented graphic designers. They believe that customisation is the key to creating unique, eye-catching designs that appeal to a wide audience.

AIM

Chahat Pahuja and Sanskar Mishra are the proud owners of a start-up called Farda, which is based in Nagpur, India. The company was founded six months ago and is focused on designing customised street culture clothing. The name Farda means tomorrow in Urdu, which perfectly reflects the vision of the company's founders.

Farda aims to become a global brand that provides niche, customised wear to the masses. The company's USP is the unique and innovative way in which they design their products, thanks to a team of talented graphic designers. They believe that customisation is the key to creating unique, eye-catching designs that appeal to a wide audience.

BUSINESS MODEL

The business model of Farda, owned by Chahat Pahuja and Sanskar Mishra, is centered around providing customised street culture clothing to a wide audience. The company believes that customisation is the key to creating designs that appeal to customers and differentiate their brand from others in the market.

Farda has a team of talented graphic designers who work towards creating unique and eye-catching designs for their customers. The company's products are manufactured in Nagpur, India and are sold online through their Instagram page.

One of the unique features of Farda's business model is their focus on sustainability. The company is committed to creating dress materials that are eco-friendly and do not harm the environment. This not only helps the company appeal to customers who are environmentally conscious, but it also helps reduce costs and increase efficiency in the long run.

To sustain their business, Farda plans to manufacture their products in lots to increase their gross margin. The company also plans to continue creating designs that appeal to a mass customer base, while incorporating Indian culture into their designs to make their products truly unique.

In terms of marketing and sales, Farda relies primarily on social media to reach customers. The company's Instagram page serves as their primary platform for showcasing their products and interacting with customers. Farda plans to expand their reach by exploring new marketing channels and building a loyal customer base.

TARGET MARKET

Farda, owned by Chahat Pahuja and Sanskar Mishra, targets a wide audience of fashion-conscious customers who are looking for unique and customised street culture clothing. The company's products are designed to appeal to people of all ages and backgrounds who are interested in fashion and culture.

Farda's target market includes people who are looking for clothing that is different from the mainstream fashion offerings. The company's customisation service allows customers to create their own unique designs that reflect their personal style and preferences. This makes Farda's products appealing to people who want to stand out from the crowd and express themselves through their clothing.

In addition, Farda's focus on sustainability makes their products appealing to customers who are environmentally conscious and looking for sustainable fashion options. The company's commitment to creating eco-friendly dress materials is a key factor that sets them apart from their competitors.

Farda's products are manufactured in Nagpur, India, which means that they are affordable and accessible to a wide range of customers. The company's target market includes people who are interested in Indian culture, as Farda incorporates Indian elements into their designs. This makes their products appealing to customers who are looking for fashion that reflects their cultural background.

SALES

The startup has made sales of 1.3 lakhs in four months. The company's valuation is 3 crores, which indicates that it is a relatively new startup that is still in its early stages of growth.

The company's primary product appears to be jeans, which are priced at 2800 rupees each, with a making charge of 1200 rupees.

JOURNEY IN SHARK TANKS INDIA

The owners of Farda, Chahat Pahuja and Sanskar Mishra, pitched their business on Shark Tanks India and asked for 30 lakhs in exchange for 10% equity in their company. Two counter offers were made, with Aman and Namita offering 30% equity for 30 lakhs, and the other pitchers offering 20% equity for 30 lakhs.

Namita Thapar initially raised an issue with the equity percentage offered by Aman and Namita, but ultimately, Aman and Namita completed the deal for 20% equity for 30 lakhs rupees.

This means that Farda has successfully secured funding of 30 lakhs rupees from the Shark Tank investors, in exchange for 20% equity in their company. This funding will enable the company to continue growing and expanding their business operations.