Say Goodbye to Unhealthy Snacks: Lil Goodness' All-Natural Approach to Kids' Nutrition

Lil Goodness is a startup that aims to provide healthy and nutritious snacks to children in India. The company was founded by Raghav Gupta in 2018 and is based in Delhi, India.

The startup offers a range of healthy snack options for kids such as fruit bars, energy balls, and granola bars. These snacks are made with all-natural ingredients and are free from preservatives and artificial flavors. Lil Goodness believes in providing nutritious snacks that are not only tasty but also beneficial for children's health.

One of the unique features of Lil Goodness is that the company sources its ingredients from local farmers and cooperatives. This not only helps in promoting local agriculture but also ensures that the ingredients are fresh and of high quality.

Aims and USP of the startup

The aim of Lil Goodness is to promote healthy eating habits among children and to make it easier for parents to provide their kids with nutritious and delicious food options. By offering convenient and tasty snacks and meals, Lil Goodness hopes to encourage children to develop a lifelong love of healthy eating and to make it easier for parents to prioritize their children's health and well-being.

One of the unique selling points (USP) of Lil Goodness is its use of natural ingredients in its products. The company sources its ingredients from local farmers and uses only non-GMO, organic ingredients to ensure that its products are healthy and free from harmful chemicals. This focus on natural ingredients sets Lil Goodness apart from many other snack brands that use artificial flavors and preservatives.

Another USP of Lil Goodness is its focus on creating products that are specifically designed for children. The company has a team of nutritionists who work to develop snacks that are tailored to children's nutritional needs, ensuring that each product is both tasty and healthy. Additionally, the company's packaging is designed to be visually appealing to children, with bright colors and fun characters that make the snacks more attractive to young consumers.

Lil Goodness also stands out for its commitment to social responsibility. The company donates a portion of its profits to organizations that support underprivileged children, and it also employs women from economically disadvantaged backgrounds, providing them with training and employment opportunities.

Revenue and sales

The monthly sales of the startup are 1.45 crores, with chocolates contributing 60% to the total sales. The price point of chocolates is ?20, and the startup sells 43.5 lakhs of chocolates every month. The blended gross margin of the startup is 66%, with chocolates having the highest gross margin of 69%. Lil Goodness has a monthly burn of 30 lakhs and incurs monthly expenses of 1.56 crores. The startup has a net loss of 1.00525 crores. Lil Goodness has raised 11.5 crores fund till now, and 48% equity is diluted.

Journey In Shark Tanks India

The owners of Lil Goodness asked for 1 crore (10 million) for 1% equity of the company at the valuation of 100 crores (1 billion).

Peyush, a potential investor, made an offer of 50 lakhs (5 million) for 1% equity and 50 lakhs debt at 12% interest rate. However, the owners of Lil Goodness gave a counter offer of 50 lakhs for 1% equity and 50 lakhs debt at 10% interest rate.

After negotiation, the final deal was closed with Peyush for 50 lakhs at 1% equity and 50 lakhs debt at 10% interest rate. This means that Peyush has invested 50 lakhs (5 million) in Lil Goodness and now owns 1% of the company. Additionally, Lil Goodness also owes Peyush 50 lakhs as debt, which will accrue interest at a rate of 10%.