NOCD: The Low-Calorie, Sugar-Free Drink That Packs a Nutritional Punch

NOCD is a startup founded by Sidharth Mishra and Vinay Kumar, who have previously worked together. The company aims to promote a healthier world by offering a healthier drink alternative called NOCD.

NOCD is a low-calorie drink made with a unique formula developed with the help of biotech scientists. The drink contains amino acids, folic acid, biotin, green coffee beans, and multivitamins. It is also free of sugar, which makes it a great choice for health-conscious individuals. NOCD contains only 5 calories, making it an excellent option for people who want to enjoy a refreshing drink without worrying about the calorie intake.

NOCD was launched in Bangalore, and it quickly gained popularity due to its unique formula and health benefits. Today, the company has expanded its reach and is present in over 1100 stores across India. Out of these, 300 stores are located in Mumbai, while the remaining 800 stores are in Bangalore. NOCD is also available on popular e-commerce platforms like Amazon, Flipkart, and BigBasket, making it easily accessible to customers.

The founders of NOCD, Sidharth Mishra and Vinay Kumar, are both fitness enthusiasts, and they wanted to create a product that promotes a healthy lifestyle. With NOCD, they have created a refreshing drink that not only quenches thirst but also provides essential nutrients to the body. NOCD has quickly become a popular choice among people who want to lead a healthy and active lifestyle.

AIM OF THE STARTUP

The aim of the startup NOCD is to provide a healthier drink option for people who are conscious about their health and fitness. The owners of the company, Sidharth Mishra and Vinay Kumar, who have previously worked together, have developed a unique formula for the drink with the help of biotech scientists. The drink is made up of amino acid, folic acid, biotin, green coffee beans, and multivitamins.

One of the main goals of NOCD is to provide a healthier alternative to sugary drinks that are commonly consumed by people. NOCD contains no sugar and has only 5 calories, making it a great option for those who are looking to manage their calorie intake. The founders of NOCD are both fitness enthusiasts and are passionate about developing products that promote a healthy lifestyle.

The aim of NOCD is to provide a healthy drink option that promotes a healthy lifestyle. With a unique formula and a commitment to providing healthy alternatives, NOCD is well-positioned to achieve its goal of creating a healthier world.

TARGET MARKET

Based on the information provided, the target market for NOCD can be identified as health-conscious individuals who prioritize their physical fitness and wellness. Specifically, NOCD may appeal to people who are looking for a low-calorie, sugar-free alternative to traditional soft drinks, energy drinks, or other sugary beverages.

The use of biotech scientists in the formulation of the drink suggests that NOCD may be targeting a more scientifically-minded and health-conscious consumer base. Additionally, the inclusion of amino acids, folic acid, biotin, green coffee beans, and multivitamins indicates that NOCD may also be targeting individuals who are seeking functional beverages that provide additional nutritional benefits.

NOCD's presence in over 1100 stores, as well as e-commerce platforms like Amazon, Flipkart, and BigBasket, suggests that the company is targeting a wide range of customers, including those who prefer to shop in-person and those who prefer to shop online. However, the concentration of stores in Mumbai and Bangalore may indicate that the company is initially focusing on establishing a strong presence in these markets before expanding further.

The target market for NOCD appears to be health-conscious individuals who are looking for a low-calorie, sugar-free beverage that provides additional nutritional benefits. The company's presence in both physical and online stores suggests that they are targeting a wide range of consumers, but their initial focus on specific geographic markets may indicate a more targeted approach to building brand awareness and customer loyalty.

SALES AND REVENUE

NOCD began its operations in Bangalore and has since expanded its presence to over 1,100 stores across Mumbai and Bangalore, including popular e-commerce platforms such as Amazon, Flipkart, and BigBasket. The brand has received international offers from the UAE, indicating the potential for expansion beyond India.

In terms of gross profit and sales, the company has a valuation of 25 crores, and their net sales value from 2019 to 2020 was ?1.16 crores. Their sales figures have been steadily increasing, with their last month sales totaling 17.2 lakhs, and in October, their sales reached almost 20 lakhs. Each can of NOCD costs ?110, but the company sells it at ?20, making it an affordable and accessible option for consumers who are health-conscious.

NOCD has managed to carve a niche for itself in the highly competitive health and wellness industry by offering a unique and healthy product at an affordable price. With their growing popularity and expanding presence, the company is poised for further growth and success in the future.

FUNDING IN SHARK TANKS INDIA

In Shark Tank India, the pitchers from NOCD asked for 50 lakhs in exchange for 2% equity. However, the sharks had concerns about the business and its strategy. Shark Ashneer was not impressed with the name and felt that it sounded like a drug name. Aman was concerned about the sales and marketing strategy and said that if he were to invest, he would need to work hard.

Namita and Anupam also felt that they didn't have the expertise in the sector and may not be able to help the business grow. Vineeta Singh, on the other hand, made a counteroffer to take 20% equity for 20 lakhs and 30 lakhs in debt. The pitchers took a few minutes and countered with an offer of 10% equity for 20 lakhs and 30 lakhs in debt.

Finally, a deal was made with Vineeta Singh at a price of 20 lakhs for 15% equity and 30 lakhs rupees in debt. However, there was a condition that the company had to change its name and packaging. It is not clear whether the deal was accepted by the pitchers or not.

The funding process for NOCD in Shark Tank India was challenging, with several counteroffers and negotiations. However, the startup was able to secure funding and support from Vineeta Singh, who believed in the company's potential and was willing to invest in it.