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Ghar Soaps is a skincare brand that combines the ancient wisdom of Ayurveda with modern science. The company was founded by two young entrepreneurs who wanted to provide people with high-quality, natural skincare products that are effective and affordable. Ghar Soaps offers a range of skincare, body care, and hair care products that are made using natural ingredients like haldi, Kesar, and other antimicrobial agents like salicylic acid and nicotinamide. The company's aim is to take the fusion of Ayurveda and modern technology to the world.
Ghar Soaps' unique selling proposition (USP) is its fusion of Ayurveda and modern technology. The company uses natural ingredients like haldi, Kesar, and other antimicrobial agents like salicylic acid and nicotinamide to create skincare, body care, and hair care products that are effective and safe for all skin types.
The fusion of Ayurveda and modern technology sets Ghar Soaps apart from other skincare brands. It allows the company to create products that are both natural and effective. This USP resonates with customers who are looking for natural and safe skincare products that also deliver results.
In addition, Ghar Soaps has a strong focus on sustainability. The company uses eco-friendly packaging, and their products are not tested on animals. This commitment to sustainability and ethical practices is another aspect of the company's USP.
Ghar Soaps' business model is built on the fusion of Ayurveda and modern technology. The company uses natural ingredients like haldi, Kesar, and other antimicrobial agents like salicylic acid and nicotinamide to create a range of skincare, body care, and hair care products. These products are marketed through the company's website and online apps.
Ghar Soaps has a direct-to-consumer model, which means that they sell their products directly to customers through their website and online apps, rather than through retail stores. This allows the company to have more control over their sales and marketing strategies and build a closer relationship with their customers.
The company also has a strong focus on marketing. 25% of the total revenue is spent on marketing, with 70% on performance marketing and 30% on influencer marketing. This helps the company reach a wider audience and build brand awareness.
Ghar Soaps' target market is people who are looking for natural and effective skincare, body care, and hair care products. The company's products are suitable for all skin types, including sensitive skin. The company's focus on natural ingredients and the fusion of Ayurveda and modern technology appeals to customers who are conscious of what they put on their skin and are looking for natural alternatives to traditional skincare products.
The company's target market includes both men and women, but they have a particular focus on women aged 25-45. This demographic is more likely to be interested in natural and effective skincare products and is also more likely to be active on social media, which is an important channel for the company's marketing efforts.
Ghar Soaps' products are priced in the mid-range, making them accessible to a wide range of customers. The company's direct-to-consumer model also allows them to offer competitive prices compared to traditional retail stores.
Ghar Soaps has shown impressive growth in its gross sales. In the first quarter of FY 22-23, the company had sales of 1.5 crores, with a profit of ?15 lakhs. In July 22, the company had sales of 80 lakhs, which increased to 1 crore in August 22. This growth is a testament to the company's strong business model and the effectiveness of their products.
The company's direct-to-consumer model is a key factor in their gross sales. By selling their products directly to consumers through their website and online apps, Ghar Soaps has been able to control their sales and marketing strategies and build a loyal customer base.
The company's marketing efforts have also contributed to their gross sales. With a focus on performance marketing and influencer marketing, Ghar Soaps has been able to reach a wider audience and build brand awareness. The company's focus on natural and effective products and its commitment to sustainability have also resonated with customers, contributing to their strong sales growth.
When Ghar Soaps appeared on Shark Tanks India, the pitchers made an ask of ?60 lakhs for 2% equity of the company at the valuation of ?30 crores.
The company received two offers from Peyush and Anupam and Aman, both offering 60 lakhs for 10% equity of the company at the valuation of 6 crores. However, the founders gave a counteroffer of ?1 crore for 5% equity of the company at the valuation of ?20 crores. Aman revised his offer to 60 lakhs for 4% equity of the company at the valuation of 15 crores, and Peyush and Anupam revised their offer to 60 lakhs for 4% equity of the company at the valuation of 15 crores.
Ultimately, the company closed a deal with Aman at 60 lakhs for 4% equity of the company at the valuation of 15 crores.
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