Thinkerbell Labs: Tech for Good

Thinkerbell Labs is a startup founded by college friends Aman, Dilip, Sanskriti, and Saif. They created Annie, a self-learning, remote-enabled, and Braille literacy device to make education accessible to children with physical imbalances. Annie teaches Braille in regional languages and offers games, lessons, and stories. Thinkerbell Labs has a motto of "tech for good." Prathmesh, an 11-year-old brand ambassador for the company, recently appeared on Shark Tank India.

Mission of the startup

Thinkerbell labs has a clear mission: to improve the education outcomes for children with physical imbalances in India and the United States. With one in every 1000 children in India being born with a physical imbalance, and literacy rates for these children being as low as 10% in the US, the Thinkerbell Labs team recognized the urgent need for an innovative solution.

Their product, Annie, is the first self-learning, remote-enabled, and Braille literacy device. It produces sound in a friendly manner and teaches Braille in the mother tongue of different regions. Annie's ecosystem, called Helios, enables parents and educators to track a child's progress and development. Annie helps children between the ages of 4 to 15 learn reading, writing, typing, and vocabulary through its options of games, lessons, and stories. The device promotes cognitive development, making learning more accessible and enjoyable for children with physical imbalances.

Thinkerbell's mission of tech for good is reflected in their product, Annie, which is designed to improve educational outcomes for a vulnerable population. Their efforts have been recognized and appreciated by a wide audience, including 11-year-old Prathmesh, the brand ambassador for Thinkerbell, who won hearts in Shark Tank India. The success of Thinkerbell Labs demonstrates the power of technology to make a positive difference in the lives of children who face unique challenges in education.

The Unique idea

In India, one child in every 1000 children is born with a physical imbalance, and the literacy rate for such children is just 10% in the USA. The startup has introduced a product called Annie, which is a self-learning, remote-enabled, and Braille literacy device. The device is designed to produce friendly sounds while teaching Braille in the mother tongue of different regions. Annie comes with an entire ecosystem called Helios, which allows parents to keep track of their child's improvement and development. By using this device, children aged 4 to 15 can learn reading, writing, typing, and vocabulary. The device includes games, lessons, and stories to make learning fun and engaging. The team's motto is "tech for good," and they aim to make a positive impact on children's cognitive development.

Thinkerbell Labs' unique idea of using technology to improve the lives and education of children with physical imbalances is both innovative and impactful. With their product Annie and the ecosystem Helios, they have the potential to change the lives of thousands of children in India and beyond.

Gross Profit and Sales

Thinkerbell Labs made a significant deal with an American company worth around 12 to 13 crore. As part of the deal, they will deliver about 700 Annies annually to the USA under the name Polly. The company's valuation is 60 crore, and the price of one Annie is 70,000 rupees to distributors.

With 5 crore in total revenue, Thinkerbell Labs is on track to meet their next year revenue target of 20 crore. These numbers demonstrate the company's potential for continued growth and impact, both in India and abroad. By creating accessible and innovative technologies, Thinkerbell Labs is paving the way for a more inclusive future.

Journey on Shark Tanks India

The startup appeared on the popular investment show Shark Tank to secure funding for their business. The owners initially asked for 30 lakhs for 0.5% equity, but they received counter offers from the sharks.

Anupam Mittal offered 30 lakhs for 2% equity, which he later changed to 30 lakhs for 1% equity. Peyush offered 1cr for 5% equity or 30 lakhs for 1% equity. Namita initially offered 30 lakhs for 1% equity, but later counter offered with 30 lakhs for 0.75% equity.

The owners of Thinkerbell Labs gave a counter offer of 1cr for 2.5% equity to include all four sharks on board. However, Anupam, Peyush, and Namita countered with an offer of 1.05cr for 3% equity. Shark Ashneer stepped back from the negotiations.

Ultimately, Thinkerbell Labs accepted the offer from Anupam, Peyush, and Namita for 1.05cr in exchange for 3% equity in the company. This funding will allow Thinkerbell Labs to continue developing their innovative educational tools for the visually-impaired and expand their reach to more people in need. With the support of these experienced investors, Thinkerbell Labs is poised for success and ready to make a positive impact on the world.