Kabaddi Adda secures funding deal in Shark Tank India

Kabaddi Adda is a startup founded by Arvind Sivdas and Suhail Chandhok. The company aims to bring the ancient game of Kabaddi to every screen and device in India. Kabaddi, a traditional Indian sport that has been around for over 4000 years, has seen a surge in popularity in recent years. The game has captured the hearts of over 50 crore Indians and is played at both the professional and amateur levels.

AIM

The aim of Kabaddi Adda is to bring the ancient game of Kabaddi to every screen and device in India. The company wants to make Kabaddi accessible to everyone and increase its popularity by providing a platform for fans, players, and teams. Kabaddi Adda aims to achieve this by offering a content and distribution platform, a "Tournament in a Box" service, and their own K7 tournament. Through these services, Kabaddi Adda hopes to create a loyal fanbase and position itself as a leader in the Kabaddi industry. Ultimately, the startup's goal is to promote Kabaddi as a professional sport and to provide opportunities for players to showcase their skills and pursue a career in the sport.

BUSINESS MODEL

Kabaddi Adda operates on a business model that is centered around three pillars.

The first pillar is their content and distribution platform, which includes their website and social media handles. This platform provides users with up-to-date news, match schedules, and scores from various Kabaddi events. The platform generates revenue through advertising, sponsorships, and partnerships. Kabaddi Adda has over 1.5 crore viewers and more than 5.5 lakh subscribers on their platform.

The second pillar of Kabaddi Adda's business model is their "Tournament in a Box" service. This service involves telecasting local Kabaddi matches, increasing the views and generating revenue from these matches. Kabaddi Adda provides the infrastructure required for organizing the matches and also promotes the matches through their content and distribution platform. The service generates revenue through advertising, sponsorships, and partnerships. The "Tournament in a Box" service also provides a platform for amateur players to showcase their talent and get noticed by professional teams.

The third pillar of Kabaddi Adda's business model is their very own tournament, the K7 tournament. This tournament is like an academy where players from all over India can showcase their skills. The tournament generates revenue through sponsorships, partnerships, and ticket sales. This tournament provides a platform for players to showcase their skills and get noticed by professional teams. This year, 20 players got a chance to play in the PRO Kabaddi league, a professional Kabaddi league in India, as a result of their performance in the K7 tournament.

SALES AND REVENUE

Kabaddi Adda has shown a steady increase in sales revenue over the past few years. In FY19-20, the company generated 24 lakhs rupees in revenue, which increased to 57 lakhs rupees in FY20-21. As of now, the revenue generated by the company is 1.2 crore rupees, and it is projected to reach 2.5 crore rupees for the current financial year. The company has also signed media and sponsored rights for 12-15 crore rupees for the next year, indicating their strong growth potential.

Kabaddi Adda's gross margin is around 80%, which is an impressive figure, indicating that the company is generating a significant profit on each sale. Additionally, the net margin of 30-40% suggests that the company has effective cost management and profitability strategies in place.

Kabaddi Adda generates revenue mainly from media sponsors and fantasy sponsors. This revenue model has proven to be successful, and the company has raised an investment of 20 crore from C Capitals. This investment will help Kabaddi Adda expand its services and reach a wider audience.

FUNDING IN SHARK TANKS INDIA

Kabaddi Adda's journey in Shark Tank India was a successful one, as they were able to secure a deal with two investors, Namita Thapar and Vineeta Singh. The pitchers approached the Sharks with an ask of 80 lakhs rupees for 1% equity of the company.

After hearing the pitch, Namita Thapar expressed interest in the venture and made a counter offer of 80 lakhs rupees in exchange for 5% equity in the company. Anupam was out of the deal, and Ashneer and Aman stepped out as well. Vineeta Singh then joined Namita in making a joint counter offer of 80 lakhs rupees for 6% equity in the company.

The pitchers made a counter offer of 1.2 crore in exchange for 5% equity in the company. However, the final deal was done with Namita Thapar and Vineeta Singh, who jointly offered 1 crore in exchange for 6% equity in the company.