Treat Your Pup with Waggy Zone's Safe and Healthy Ice Cream Premix

Waggy Zone is a startup that manufactures ice cream premix powders for dogs. The founder, Darshan Kaur Khalsa, hails from Bombay, and the idea came from her love for dogs and the fact that they cannot have regular ice cream. The premix powder is made from coconut milk powder and fruit powder and is healthy and safe for dogs. The product is sold on their own website, Amazon, and pet stores. The company has already served more than 20,000 dogs, and their goal is to provide this ice cream to every dog in the world.

AIM OF THE STARTUP

The company produces ice cream premix powders that are specifically formulated for dogs.

The company believes that dogs should not be deprived of enjoying a tasty treat like ice cream just because they cannot consume milk, sugar, and essence like humans. Therefore, they have created a unique recipe using coconut milk powder and fruit powder that is safe and healthy for dogs to consume.

The product is easy to prepare - pet owners only need to add water, mix the premix powder, and freeze it to obtain the ice cream ready for their dogs. The company's products are available for purchase on their website, as well as on popular marketplaces like Amazon and at pet stores.

Waggy Zone has already made an impact in the pet food industry by serving more than 20,000 dogs to date, and their products are available in 196 stores. Their vision is to expand their reach and provide their ice cream premix powders to every dog in the world. Overall, the company's mission is to provide a safe and healthy treat for dogs that pet owners can feel good about giving to their furry friends.

TARGET MARKET

The target market of Waggy Zone is dog owners who are looking for a safe and healthy ice cream option for their pets. The company's product is specifically designed for dogs and is made from coconut milk powder and fruit powder, which makes it a healthier option for dogs than traditional ice cream made for humans.

The product is available on their own website, on Amazon, and in pet stores, indicating that they are targeting a broad market that includes both online shoppers and those who prefer to buy from physical stores. The fact that the product is already available in 196 stores suggests that the company has been successful in attracting retail partners.

Waggy Zone's target market is likely to include dog owners who prioritize their pet's health and well-being, and are willing to spend money on high-quality products. The company's vision to give this ice cream to every dog in the world indicates that they are targeting a large global market of dog owners.

SALES AND REVENUE

Waggy Zone has been experiencing significant growth in its sales and revenue over the past few years. In FY 20 to 21, the company generated sales of 7.5 lakhs, but in the following year, FY 21 to 22, sales increased to 24 lakhs. The company is projecting even higher sales for the current year, FY 22 to 23, with an expected revenue of 40 lacs.

The price of one ice cream tub is ?199, and the company sells 3500 products per month. Last month's sales were 1.25 lakhs. The company sells its products through both online and offline channels, with each contributing equally to the total sales. The gross margin for retail stores is 60%, while the gross margin for online sales is 80%. The blended gross margin for the company is 65%.

Overall, Waggy Zone's sales and revenue are on a strong upward trend, with projected growth for the coming year. The company has found success through its blended approach of selling through both online and offline channels and has achieved healthy gross margins as a result.

FUNDING IN SHARK TANKS INDIA

Waggy Zone, a startup that sells premium ice cream treats for dogs, appeared on Shark Tank India seeking a funding of 50 lacs at 5% equity of the company at the valuation of 10 crores. However, none of the sharks agreed to invest in the company, citing various concerns.

Aman, one of the sharks, felt that the product was too expensive to get wide distribution and suggested that the packaging could be simplified to reduce the MRP. Vineeta, another shark, also advised on simplifying the packaging to make the product more affordable.

Anupam, on the other hand, felt that the pet market was too small for a business selling only ice cream treats and considered it more of a hobby. As a result, he opted out of the deal, followed by Aman and Namita.

However, Peyush suggested that the company could focus on the international market where the product could be sold for a lower price. Despite the suggestion, no final deal was closed.

The sales for FY 2021-22 were ?24 lakhs, which could indicate that the company may need to make some changes to its pricing and marketing strategy in order to attract more customers and investors in the future.