Enjoy Delicious Bubble Waffles with London Bubble Co.

London Bubble Co. is a unique startup founded by Darshaan Shetty and Mustakeen Sheikh. Both hailing from the same place, they were inspired by the popular breakfast item of waffles and pancakes in London, and decided to do something with this idea.

However, the COVID-19 lockdown presented a significant challenge for the company. With their 126 stores shut down, they were left with a surplus of 30,000 kilograms of atta and 8,000 kilograms of chocolate. But instead of letting this go to waste, they took it as an opportunity to pivot their business model.

Thus, London Bubble Co. 2.0 was born. They shifted their focus to bringing their café experience to people's doorsteps, manufacturing waffle and pancake premixes, along with 5 different flavors of waffle chips and 8 different flavors of spreads. Their products are now available in over 800 stores across 4 different cities, as well as through e-commerce and their own website.

Despite the challenges they faced, London Bubble Co. showed remarkable resilience and innovation. They invested in automation to increase their production rate, and even contacted a packaging company to start making their production with daily wage labor. Through a modern trader, they managed to sell out their surplus of atta and chocolate in the form of their premixes.

The Vision

The aim of London Bubble Co. is to bring continental-style waffles and pancakes to people's doorsteps through their premixes, spreads, and waffle chips. They strive to provide high-quality products that can be enjoyed at home or on the go, making breakfast a convenient and delicious experience. Their focus on innovation and automation in production allows them to increase their production rate and reach more customers.

The company's resilience during the lockdown, through their ability to pivot their business model and continue to produce and sell their products, showcases their determination to provide a quality experience to their customers. Overall, London Bubble Co. aims to be a leading brand in the breakfast industry, providing easy and tasty options for people on-the-go.

Unique concept

The USP of London Bubble Co. lies in its unique and innovative approach towards continental desserts, specifically waffles and pancakes. With a vast array of offerings, from bubble waffles, pocket waffles, and bubble milkshakes to cotton candy burritos and stick waffles, London Bubble Co. promises to redefine the idea of waffles and provide an expansive menu to its customers. The brand's commitment to quality is evident through its focus on freshness, local appeal, taste, and packaging, ensuring a delightful experience for its customers.

The company has also invested in automation to increase its production rate and maintain consistency in its products. Moreover, the brand's focus on hygiene and cleanliness in all its outlets has instilled faith in its customers. With a successful franchise model, detailed standard operating procedures, and a uniform experience for patrons, London Bubble Co. has established itself as the fastest-growing international dessert brand in India, with a presence in 66 cities and 132 operational outlets, promising to bring continental desserts to every doorstep.

Sales and Revenue

With the first outlet set up in Juhu, Mumbai, the company has grown rapidly and is now the fastest-growing international dessert brand in India. They have successfully set up 132 outlets across 66 cities in India and have 20 more in the pipeline.

The company offers a range of products, including 5 different flavors of waffle chips and 8 different flavors of spreads. Their products are available in 4 different cities, 800+ stores, e-commerce, and their own website.

Due to the pandemic, when their stores were shut down, they quickly adapted to the situation by contacting a packaging company and starting production through daily-wage labor in just fifteen days. The company sold out their existing stock of 30,000 kg of atta and 8,000 kg of chocolates through a modern trader in the form of their end products of pre-mix.

The company has a capacity of producing 45,000 packets per day and has invested in automation to increase their production rate. Last month, the company generated sales of 11 lakhs rupees, a decrease from the 19 lakhs rupees they were generating before the lockdown. However, they have set a goal of making sales of 10 crore rupees per year.

Journey on Shark Tanks India

The owner initially asked for 75 lakhs for 5% of equity, but after receiving offers and counter offers, they ended up accepting a different deal.

Namita, one of the potential investors, felt that the initial valuation was too high and counter-offered with an offer of 75 lakhs rupees for 15% equity in the company. This would mean that the owner would have to give up a larger percentage of their company, but it would also mean that they would receive more funding to help their business grow.

Pitchers, another potential investor, requested debt in order to help the company expand to another city. However, in the end, the owner chose to accept Namita's offer.

The final deal was for Namita to invest 75 lakhs rupees in exchange for 15% equity in London Bubble Co. This investment will help the company continue to grow and expand, and will allow them to bring their delicious bubble waffles to even more customers. With this new funding, London Bubble Co. is poised for success and ready to take the bubble waffle market by storm.

The deal with Namita represents a significant milestone for London Bubble Co. and could help the company achieve its long-term goals of becoming a larger, more successful business in the bubble tea industry.